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What is a Clean Label?

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A clean label is a product, usually a food item, that contains ingredients that are perceived as natural and chemical-free. The culture of clean labels also tends to minimize ingredients. For example, a label for apple juice might read "organic apple juice."
Some consumers have a strong preference for products with understandable ingredients that sound like basic food items as opposed to chemicals. An apple juice that contains a dozen ingredients including sweeteners, food colors, preservatives and flavorings may be actively avoided by such customers.

Regulations

Manufacturers may attempt to hide chemicals and highly processed ingredients with natural sounding names. For example, an application was made to the FDA in the United States to market High Fructose Corn Syrup as "corn sugar." The regulation of labeling is a complex ordeal that varies greatly from one nation to the next. In many cases, industrial interests lobby governments to prevent information about unpopular ingredients from being shared on labels.
Overview: Clean Label
Type
Food Sustainability
Definition
A product with ingredients that are perceived as natural with names that are easy to understand.
Value
A common consumer preference.
Issues
Industry efforts to hide artificial ingredients with natural-sounding names.
Listing high level ingredients such as "soap" that actually contain multiple substances.
Related Concepts
Dollar Voting
Slow Food
Organic Farming
Sustainability
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Clean Label
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Do Nothing Farming
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Farm Robots
Fertilizer Tree
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Food Economics
Food Sovereignty
Fruit Bagging
Ingredient Branding
Land Footprint
Market Price
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Polyculture
Rainwater Harvesting
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Soft Engineering
Soil Carbon
Sticky Prices
Sustainable Economics
Terroir
Urban Agriculture
Waste Is Food
Water Security
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Fertilizer Tree

An overview of fertilizer trees.

Do Nothing Farming

Beyond organic lies do nothing farming.

Gastronomy

The definition of gastronomy with examples.

Companion Planting

An overview of companion planting with examples.

Food

An overview of the major types of food.

Red Vegetables

A list of red vegetables and fruits.

Environmental Problems

A list of common environmental problems.

Natural Things

An overview of natural vs man-made things with examples.

Existential Risk

An overview of existential risk.

Precautionary Principle

An overview of the precautionary principle.

Comparative Risk

A definition of comparative risk with examples.

Energy Efficiency

The common types of energy efficiency.

External Stakeholders

The definition of external stakeholder with examples.

Economic Bad

Common examples of an economic bad.

Win-Lose

The definition of win-lose with examples.

Climate Engineering

An overview of climate engineering.

Soil Carbon

Why carbon soil is important.
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