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What is Backward Invention?

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Backward invention is the process of removing or simplifying features to create a stripped-down version of a product. It's often used to create cheaper versions of things for introduction to developing markets. For example, a car manufacturer may strip out all nice-to-have features and use cheaper parts such as seats in order to achieve a price point that works in a developing country.
In recent years, backward invention has also shown promise in advanced economies to due to feature fatigue, or the tendency for many customers to avoid advanced features as they seek to simplify their lifestyle. In this case, backward invention may be less focused on price but on removing features that customers find annoying, intrusive or unnecessary.
Overview: Backward Invention
Type
Innovation
Low Tech
Definition
The process of removing or simplifying features.
Value
Introduction of products at a cheaper price point.
Targeting customers who prefer low tech options.
Related Concepts
Feature Fatigue
Innovation
Low Technology
Design

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