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Feature fatigue is a tendency for consumers to shy away from products that appear to be feature-rich. It is a modern phenomena that has occurred due to the explosion in the number of features packed into products and services. Customers increasingly prioritize products that are well designed, easy to use and stable over products that tout a large number of features. Customers are bombarded with new features in the products and services they use on a regular basis. As such, it is more difficult to impress with buzzwords and cutting edge features. There are several reasons that customers avoid feature-rich products:
QualityIn many cases, products that have thousands of features have rushed them out the door. As a result, customers are beginning to associate a long list of features with poor design, bugs and instability.UsabilityIf you don't use a feature, it tends to get in the way in a user interface. In some cases, features do something by default and customers struggle to find a way to turn it off.
Purchase DecisionsCustomers may be unfamiliar with cutting-edge features and tend to shy away from things they don't understand when making purchase decisions.Privacy & SecurityFeatures that integrate with cloud services may be viewed as a privacy and security risk. A toaster integrated with the cloud may be able to update its own firmware but people may prefer the security of knowing it's not spying on them.
StabilityPeople may prefer stability to the constant updates often associated with feature-rich products and services.|
| Type | DesignMarketing | | Definition (1) | A tendency for customers to tire of feature-rich products and services. | | Definition (2) | The tendency for customers to associate feature-rich products with low quality, instability and difficult to use interfaces. | | Definition (3) | A shift in consumer tastes towards products and services that offer a minimal feature set. | | Related Concepts | Low TechnologyDesign ThinkingPrivacy By Design |
Design
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