| John Spacey, October 06, 2015 updated on February 25, 2017
Test and learn is a basic problem solving strategy that is an iterative process of conducting experiments, learning and designing new experiments based on what you've learned. It often produces superior results to thought processes that lack concrete data. Its primary disadvantage is that testing can be expensive or in some cases impossible. Test and learn is particularly common with businesses such as ecommerce platforms that can launch tests quickly and cheaply creating tight feedback loops.
|Function||Problem SolvingDecision MakingStrategy|
|Value||Multiple testing phases can optimize a solution or discover new strategies.|
|Common Pitfalls||Using data as a substitute for thinking. Data misinterpretation or over-focus can lead to poor solutions.|
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