|Overview: Test And Learn|
Multiple testing phases can optimize a solution or discover new strategies.
Using data as a substitute for thinking. Data misinterpretation or over-focus can lead to poor solutions.
What is Test And Learn?
John Spacey, updated on February 25, 2017
Test and learn is a basic problem solving strategy that is an iterative process of conducting experiments, learning and designing new experiments based on what you've learned. It often produces superior results to thought processes that lack concrete data. Its primary disadvantage is that testing can be expensive or in some cases impossible. Test and learn is particularly common with businesses such as ecommerce platforms that can launch tests quickly and cheaply creating tight feedback loops.
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A list of decision making techniques.
The observation that groups may make collective decisions that are viewed as wrong or irrational by each individual member of the group. A complete guide to the decision making process. The difference between rational thought and logic.
The common types of uncertainty in decision making and strategy. A definition of information costs with examples.
A definition of reverse brainstorming with examples.
The definition of decision fatigue with examples.
Taking a position that you do not necessarily agree with for the purposes of argument.
The definition of paradox of choice with examples.A list of common cognitive biases explained.
Why experts have trouble communicating.
An overview of optimism bias, including its surprising benefits.
A cognitive bias that is well known in marketing circles.
The difference between biases and heuristics.
A definition of information cascade with examples.
A definition of functional fixedness with examples.
A definition of boil the frog, with examples.
The definition of anecdotal evidence with examples.
The definition of scientism with examples.
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