A-Z Popular Blog Design Search »
Product Development
 Advertisements
Related Guides

5 Examples of Design-Driven Development

 , updated on
Design-driven development is a development process that views requirements as a design concerned with form, function and experience. It is a rejection of the practice of viewing a product as a bunch of features stacked together. Design-driven development aims to produce products that are useful and meaningful to customers. The following are illustrative examples.

Form

Creating user interfaces, environments and physical things that have an attractive form. This involves viewing form as a primary business concern as opposed to an afterthought. In many cases, a design driven team might spend as much time on form as function.

Function

Incorporating features that integrate well with the rest of the design and are truly something customers find useful. Design driven development considers the possibility that a function will subtract from a design as opposed to add value.

Quality

Full consideration of non-functional requirements in areas such as speed, reliability and usability.

Experience

Thinking of products and services as an end-to-end experience. This requires connecting with customers to understand perceptions. For example, a banking website that requires 5 slow screens to get to a tool that customers most commonly use may find that customers perceive the site as an annoyance as opposed to a friendly tool.

Identity

In many cases, a firm spends a great deal of time communicating a brand identity but does little to incorporate that identity in products. Design-driven development has potential to give products an identity that reflects your brand. For example, if your brand identity embraces safety, make your products the safest on the market.
Overview: Design-Driven Development
Type
Product Development
Software Development
Definition
A development process that views requirements as a design concerned with form, function, quality, experience and identity.
Related Concepts

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Go-To-Market
Latent Need
Market Fit
Market Research
Marketability
Moment Of Truth
Naive Design
Niches
Over-Positioning
Packaging Design
Positioning
Premiumisation
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Product Development

A guide to product development.

Ingredient Branding

An list of common types of ingredient branding.

Customer Needs

A list of common types of customer needs with examples.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

End-User vs Customer

The difference between end-user and customer explained.

Critical To Customer

A definition of critical to customer with examples.

Features vs Benefits

The difference between features and benefits.

Product Features

The common types of product feature.

Premiumisation vs Commodization

The difference between premiumisation and commodization.

Over-Positioning

A definition of over-positioning with examples.

Design Thinking

A list of design thinking techniques with examples.

Silent Design

A definition of silent design with a few examples.

Design Driven

An overview of design driven organizations, development and innovation.

Creative Thinking

A list of common creative thinking techniques.

Design Innovation

The common types of design innovation.

Speculative Design

The definition of speculative design with examples.

Design Fiction

The definition of design fiction with examples.

Critical Thinking Examples

An overview of critical thinking with examples.

Visual Thinking

The definition of visual thinking with examples.

Abstract Concept

The definition of abstract concept with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map