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5 Examples of Design-Driven Development

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Design-driven development is a development process that views requirements as a design concerned with form, function and experience. It is a rejection of the practice of viewing a product as a bunch of features stacked together. Design-driven development aims to produce products that are useful and meaningful to customers. The following are illustrative examples.


Creating user interfaces, environments and physical things that have an attractive form. This involves viewing form as a primary business concern as opposed to an afterthought. In many cases, a design driven team might spend as much time on form as function.


Incorporating features that integrate well with the rest of the design and are truly something customers find useful. Design driven development considers the possibility that a function will subtract from a design as opposed to add value.


Full consideration of non-functional requirements in areas such as speed, reliability and usability.


Thinking of products and services as an end-to-end experience. This requires connecting with customers to understand perceptions. For example, a banking website that requires 5 slow screens to get to a tool that customers most commonly use may find that customers perceive the site as an annoyance as opposed to a friendly tool.


In many cases, a firm spends a great deal of time communicating a brand identity but does little to incorporate that identity in products. Design-driven development has potential to give products an identity that reflects your brand. For example, if your brand identity embraces safety, make your products the safest on the market.
Overview: Design-Driven Development
Product Development
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A development process that views requirements as a design concerned with form, function, quality, experience and identity.
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Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
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