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5 Examples of Design-Driven Development

 , updated on June 02, 2017
Design-driven development is a development process that views requirements as a design concerned with form, function and experience. It is a rejection of the practice of viewing a product as a bunch of features stacked together. Design-driven development aims to produce products that are useful and meaningful to customers. The following are illustrative examples.

Form

Creating user interfaces, environments and physical things that have an attractive form. This involves viewing form as a primary business concern as opposed to an afterthought. In many cases, a design driven team might spend as much time on form as function.

Function

Incorporating features that integrate well with the rest of the design and are truly something customers find useful. Design driven development considers the possibility that a function will subtract from a design as opposed to add value.

Quality

Full consideration of non-functional requirements in areas such as speed, reliability and usability.

Experience

Thinking of products and services as an end-to-end experience. This requires connecting with customers to understand perceptions. For example, a banking website that requires 5 slow screens to get to a tool that customers most commonly use may find that customers perceive the site as an annoyance as opposed to a friendly tool.

Identity

In many cases, a firm spends a great deal of time communicating a brand identity but does little to incorporate that identity in products. Design-driven development has potential to give products an identity that reflects your brand. For example, if your brand identity embraces safety, make your products the safest on the market.
Overview: Design-Driven Development
TypeProduct Development
Software Development
DefinitionA development process that views requirements as a design concerned with form, function, quality, experience and identity.
Related ConceptsDesign
Design Driven Business
Design Thinking
Design Principles
Form Follows Function
Brand Identity
Customer Experience
Customer Needs
Customer Perceptions

Product Development

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