Client / Stakeholder Relationships | Get to know the client and stakeholders in the design. |
Problem Statement | Document a problem statement, design goals or project overview. |
Design Research | Conduct design research. For example, research the brand and culture of the client firm. |
Design Requirements | Document client requirements for the design. |
Design Brief | Document the deliverables and scope of the project or engagement. |
Schedule, Deliverables and Cost | Come to an agreement with the client regarding price/cost, schedule and what will be delivered. |
Idea Generation | Create a large number of ideas without validation or constraint. |
Idea Prioritization | Examine ideas with a more pessimistic view to determine which make any sense at all. |
Design Concept | Create a general concept for a design this may include various artifacts such as a mood board. |
Design Sketches | Visualize the design concept and other elements as you proceed. |
Internal Review | Designs may be internally reviewed by your creative director, manager or peers before presenting to the client. |
Client Feedback | Continually get feedback and sign-off from the client starting at design concept. |
Workshops | Where a design has many stakeholders you can hold workshops to gather feedback and gain acceptance for the design. |
Charrette | Work as a team in a room to complete a design deliverable. Stay in the room until the deliverable is done. |
Prototype | Develop a prototype to aid in design testing and client feedback. |
Design Deliverables | Complete the final deliverables. |
Design Testing | Test the design. |
Client Acceptance | Present the deliverables to the client for acceptance. |
Revisions | Designs are continually revised until accepted by the client. |
User Acceptance Testing | In many cases, designs undergo user acceptance testing. |
Launch | Launch the design / product. |
