Brainstorming is designed to be fast and flowing. In many cases, good ideas surface when people are in a state of flow that allows the imagination to run wild.
What is Brainstorming?
John Spacey, updated on March 16, 2017
Brainstorming is a group creativity technique that encourages participants to spontaneously list out ideas without overthinking them. The term is used as a catch-all phrase for any activity that quickly lists out ideas. The strategy behind brainstorming is that ideas should be allowed to flow out in an unrestrained way without fear of criticism. This allows for seemingly far fetched ideas to surface.
ThinkingThis is the complete list of articles we have written about thinking.
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A list of decision making techniques.
The observation that groups may make collective decisions that are viewed as wrong or irrational by each individual member of the group. A complete guide to the decision making process. The difference between rational thought and logic.
The common types of uncertainty in decision making and strategy. A definition of information costs with examples.
The definition of decision fatigue with examples.
Taking a position that you do not necessarily agree with for the purposes of argument.
The definition of paradox of choice with examples.A list of common cognitive biases explained.
Why experts have trouble communicating.
An overview of optimism bias, including its surprising benefits.
A cognitive bias that is well known in marketing circles.
The difference between biases and heuristics.
A definition of information cascade with examples.
A definition of functional fixedness with examples.
A definition of boil the frog, with examples.
The definition of anecdotal evidence with examples.
The definition of scientism with examples.
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