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Turnaround Management

9 Examples of Turnaround Management

Turnaround management is the process of directing and controlling efforts to save an organization that is at risk of failing. The following are illustrative examples.

Evaluation & Assessment

Generally speaking, turnaround management is a fast-paced process that doesn't allow for an extended period of evaluation. However, there is often need of a quick swot analysis and/or root cause analysis. This is particularly true when management has been replaced due to failures or perceived inability to overcome status quo thinking such that new managers may be completely unfamiliar with the organization.


Triage is a process of quick decision making to address urgent problems. For example, a firm that is facing a liquidity problem may need to identify ways to immediately reduce expenses or raise cash.

Corrective Action

The process of fixing problems. For example, an firm that has compliance violations that implements controls to comply to laws and regulations.

Risk Treatment

The process of reducing, mitigating or otherwise treating risk. For example, a firm that secures a line of credit in order to reduce refinancing and liquidity risk.

Stakeholder Management

The process of managing relationships with stakeholders. In a turnaround, stakeholders such as employees, investors, creditors, partners, customers and communities are likely to be worried. Communicating your turnaround efforts can help to stabilize the situation. If negative events such as layoffs are anticipated, you may set expectations that this is coming.

Turnaround Strategy

Turnaround strategies are a special category of business strategy that are used to try to save an organization that will fail eventually without a change in direction. For example, a retrenchment whereby a firm exits businesses, abandons markets, eliminates business functions or scales back production.

Change Management

Change management is the process of leading change that is likely to face issues and opposition. Turnaround strategy tends to challenge the status quo of a firm such that resistance to change can be expected. Change management finds ways to empower agents of change and to sideline opposition.

Culture Shift

Where an organizational culture has failed to produce satisfactory results, turnaround managers may work to effect a culture change. For example, a telecom company that has demonstrated a poor customer service culture that establishes new norms and expectations regarding diligence, friendliness and respect for the customer.


Turnaround is by definition a high risk process that may fail such that turnaround managers may end up in a position where they are in charge of the process of shutting a business down.
Overview: Turnaround Management
The process of directing and controlling efforts to save an organization that is at risk of failing.
Related Concepts
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