Performance Objectives
The performance of employees is typically managed by setting objectives for a period of time and then evaluating the employee against these objectives. The following are illustrative examples.Increase revenue by 1.4 million per quarter. | Increase sales by 9% over last month. |
Increase sales to 50 units a month. | Increase sales margins by 10%. |
Increase monthly recurring revenue to $4.4 million. | Improve customer satisfaction by 10%. |
Reduce turnaround time for billing inquiries to less than 3 hours. | Deliver assigned work for the ___ project to requirements and schedule. |
Deliver the ___ project to schedule and budget. | Manage relationship with [customer name] to prevent loss of the account. |
Reduce customer turnover by 7%. | Recover 10% of customers who request account cancellation by offering special promotions. |
Manage customer complaints to turnaround satisfaction. Measure: customer attrition rate of less than 7% for my accounts. | Attend at least 3 industry conferences. |
Engage developers by speaking at 2-5 industry events. | Launch a new product by March. |
Achieve 30% market share by September. | Achieve 1.7 million sales volumes for new products in 2037. |
Improve conversion rate to 9%. | Launch a sales campaign to boost September revenue above $24 million. |
Improve inventory turnover rate to 7 days. | Increase brand recognition to 98% of target market. |
Increase top of mind brand recognition to 40%. | Deliver code for the ____ project with less than 1 defect per 1000 lines of code. |
Resolve production incidents with a mean time to repair of less than 3 hours. | Address the root cause of production problems to reduce recurring incidents. Target: 10% reduction in incidents per month. |
Improve public speaking skills by giving at least 3 presentations next quarter. | Reduce billing errors by 50% to less than 1 per million bills. |
Improve response time by 33%. | Reduce security incidents by 50%. |
Reduce cost of quality by $40,000 a month. | Reduce production defects by 40%. |
Reduce energy consumption by 9% at the ___ data center. | Reduce order fulfillment time to less than 1.5 hours. |
Reduce customer acquisition cost to under $50. | Diversify our supply chain to have at least two suppliers for our 50 most important components. |
Increase productivity to 1000 lines of code a week. | Increase win rate to 55% of proposals. |
Expand to 50 locations by September. | Streamline the billing process to generate all bills within 48 hours of month close. |
Business Objectives
Business objectives include the end-goals of a business such as revenue and related goals such as customer satisfaction. The following are the common types of business objectives without specific targets.Grow revenue | Increase gross margins |
Reduce overhead cost | Reduce unit cost |
Expand market share | Diversify revenue |
Increase customer satisfaction | Decrease customer churn |
Increase customer loyalty | Decrease customer acquisition cost |
Increase production output | Streamline processes |
Increase productivity | Reduce employee turnover |
Increase employee performance | Increase operational performance |
Solve operational problems | Increase quality |
Decrease turnaround times | Increase inventory turnover rate |
Launch new products | Decrease time to market |
Achieve higher brand recognition and awareness | Overcome a competitive disadvantage |
Establish a competitive advantage | Enter new markets |
Exit failing businesses and strategies | Comply with regulations |
Build a positive reputation | Manage risk and clear business issues |
