90 Examples of Metrics

John Spacey, updated on February 10, 2023

Metrics are standard measurements that are adopted by an industry, organization, team, individual or automated tool. These are used to monitor, evaluate and benchmark factors such as revenue, performance, efficiency, quality and risk. Metrics are commonly used to manage businesses, business units, marketing, sales, brands, products, business processes, projects, assets and systems. The following are common examples of metrics.

Ad conversion rate	Asset utilization rate
Average order value	Brand recall
Brand recognition rate	Budget variance
Capability rate	Capacity utilization
Cash conversion cycle	Click-through rate (CTR)
Compliance rate - e.g. % systems that comply to a standard	Conversion rate
Cost effectiveness	Cost per acquisition (CPA)
Cost per click (CPC)	Cost-per-hire
Cross-sell rate	Customer acquisition cost (CAC)
Customer churn rate	Customer complaint rate
Customer lifetime value (CLV)	Customer payback period
Customer retention rate	Customer satisfaction score
Cycle time	Debt-to-asset ratio
Defect rate	Earnings before interest, taxes, depreciation, and amortization (EBITDA)
Employee absenteeism rate	Employee accident rate
Employee engagement rate	Employee productivity
Employee satisfaction	Employee turnover rate
Error rate	Expense ratio
Goal completions	Gross billings
Gross bookings	Gross margin
Gross merchandise volume (GMV)	Growth rate
Inspection rate	Inventory turnover rate
Lead generation rate	Lead time
Loss ratio	Market growth rate
Market share	Mean time between failures (MTBF)
Mean time to repair (MTTR)	Monthly recurring revenue
Net bookings	Net present value
Net promoter score (NPS)	New hire retention rate
New product launch success rate	New revenue rate
Non-conformance rate	Operating expense ratio
Operating profit margin	Product return rate
Product sales	Profit margin
Qualified lead rate	Referral rate
Repeat customer rate	Response time
Return on assets (ROA)	Return on investment (ROI)
Revenue growth rate	Revenue per customer
Revenue per employee	Sales close rate
Sales revenue	Schedule variance
Share of wallet	Shopping cart abandonment rate
Social media engagement rate	Social media followers
Takt time - time between starting units on a production line	Throughput
Time to market	Time to volume
Time-to-hire	Top of mind - brand awareness
Training completion rate	Unique visitors
Upsell rate	User engagement