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Marketing Metrics

90 Examples of Metrics

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Metrics are standard measurements that are adopted by an industry, organization, team, individual or automated tool. These are used to monitor, evaluate and benchmark factors such as revenue, performance, efficiency, quality and risk. Metrics are commonly used to manage businesses, business units, marketing, sales, brands, products, business processes, projects, assets and systems. The following are common examples of metrics.
Ad conversion rate
Asset utilization rate
Average order value
Brand recall
Brand recognition rate
Budget variance
Capability rate
Capacity utilization
Cash conversion cycle
Click-through rate (CTR)
Compliance rate - e.g. % systems that comply to a standard
Conversion rate
Cost effectiveness
Cost per acquisition (CPA)
Cost per click (CPC)
Cross-sell rate
Customer acquisition cost (CAC)
Customer churn rate
Customer complaint rate
Customer lifetime value (CLV)
Customer payback period
Customer retention rate
Customer satisfaction score
Cycle time
Debt-to-asset ratio
Defect rate
Earnings before interest, taxes, depreciation, and amortization (EBITDA)
Employee absenteeism rate
Employee accident rate
Employee engagement rate
Employee productivity
Employee satisfaction
Employee turnover rate
Error rate
Expense ratio
Goal completions
Gross billings
Gross bookings
Gross margin
Gross merchandise volume (GMV)
Growth rate
Inspection rate
Inventory turnover rate
Lead generation rate
Lead time
Loss ratio
Market growth rate
Market share
Mean time between failures (MTBF)
Mean time to repair (MTTR)
Monthly recurring revenue
Net bookings
Net present value
Net promoter score (NPS)
New hire retention rate
New product launch success rate
New revenue rate
Non-conformance rate
Operating expense ratio
Operating profit margin
Product return rate
Product sales
Profit margin
Qualified lead rate
Referral rate
Repeat customer rate
Response time
Return on assets (ROA)
Return on investment (ROI)
Revenue growth rate
Revenue per customer
Revenue per employee
Sales close rate
Sales revenue
Schedule variance
Share of wallet
Shopping cart abandonment rate
Social media engagement rate
Social media followers
Takt time - time between starting units on a production line
Time to market
Time to volume
Top of mind - brand awareness
Training completion rate
Unique visitors
Upsell rate
User engagement


This is the complete list of articles we have written about metrics.
Brand Metrics
Budget Variance
Business Metrics
Business Benchmark
Capability Rate
Cost Effectiveness
Customer Metrics
Cycle Time
Error Rate
Innovation Metrics
IT Metrics
Marketing Metrics
Experiment Cycle Time
Process Metrics
Project Metrics
Quality Metrics
Response Time
Labor Productivity
Sales Metrics
Time To Market
Turnaround Time
Net Present Value
Vanity Metrics
New Revenue Rate
Payback Period
Return On Investment
Revenue Per Employee
Time To Volume
More ...
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