| John Spacey, November 05, 2015 updated on October 04, 2018
SWOT analysis is a strategy planning technique that involves analysis of strengths, weaknesses, opportunities and threats relative to a goal. It typically begins as a brainstorming session that populates a 2x2 grid according the SWOT criteria:StrengthsYour competitive advantages for a given goal.
WeaknessesA candid evaluation of your competitive disadvantages.Opportunities Strategies and tactics that might work.ThreatsRisks and competitive forces such as the strengths of your competition.SWOT analysis can be used to plan strategies for organizations, teams, products, services, projects or individuals. They are specific to strategy planning for a particular goal. In other words, strengths and weaknesses are considered relative to the challenge being considered.
This is the complete list of articles we have written about swot analysis.
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A list of business strengths, weaknesses, opportunities and threats.
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