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What is SWOT Analysis?

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SWOT analysis is a strategy planning technique that involves analysis of strengths, weaknesses, opportunities and threats relative to a goal. It typically begins as a brainstorming session that populates a 2x2 grid according the SWOT criteria:
Your competitive advantages for a given goal.
A candid evaluation of your competitive disadvantages.
Strategies and tactics that might work.
Risks and competitive forces such as the strengths of your competition.
SWOT analysis can be used to plan strategies for organizations, teams, products, services, projects or individuals. They are specific to strategy planning for a particular goal. In other words, strengths and weaknesses are considered relative to the challenge being considered.
Overview: Swot Analysis
A list of your strengths, weaknesses, opportunities and threats in a given situation.
Brainstorming ideas for strategy planning
Related Techniques

SWOT Analysis

This is the complete list of articles we have written about swot analysis.
Business Context
Business Swot
Competitive Factors
Economic Factors
External Factors
External SWOT
Internal Factors
Personal Swot
Political Factors
Product SWOT
Situation Analysis
Team Strengths
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Business SWOT

A list of business strengths, weaknesses, opportunities and threats.

Personal SWOT

An overview of personal SWOTs with examples.

Swot Threats

A list of threats for SWOT analysis.

Business Analysis

A list of business analysis techniques and deliverables.


The common types and formats of requirements.

Business Analysis vs Business Architecture

The difference between business analysis and business architecture.

Process Gaps

A few examples of common process gaps.

Best In Class

A definition of best in class with examples.

Data Analysis

The common types of data analysis.

Technical Feasibility

Common types of technical feasibility.

Requirements Elicitation

The common types of requirements elicitation.

Requirements Management

A definition of requirements management with examples.


The common types of specification.

Problem Solving

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Thought Processes

A list of thinking approaches and types.


A definition of workaround with examples.

Creative Thinking

A list of common creative thinking techniques.


A list of common types of problems.

Analysis Paralysis

The definition of analysis paralysis with examples.

Arrow Of Time

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Business Problems

An overview of common business problems.

Decision Framing

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The common types of research.
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