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100+ Examples of a Business Strategy

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A business strategy is a plan for the future of a business. Strategies are shaped by goals and strategic drivers such as competition, technological change and markets. They come in many varieties including product, pricing, promotion, distribution, technology and management strategies. The following are common business strategies.
Acquisitions and mergers
Affiliate marketing initatives
Alliance marketing initiatives
Automate work
Better manage risk such as cybersecurity risk
Build customer relationships
Buy small innovative companies to remove them as a threat
Camping strategy – move sales closer to customers
Collaborate with complementary businesses
Communicate product benefits to target market
Competitive pricing
Conversion optimization
Cost leadership – lowest cost in industry
Cultivate ethical business practices
Customizable products
Develop a strong brand image
Develop a valuable and unique position for products in competitive markets
Develop new products
Develop new technologies
Differentiate products from competitors
Distribution partnerships
Diversify product and service offerings
Efforts to increase team and employee productivity
Engage customers, influencers or lead users to improve products
Enter new markets or industries
Entering relatively new, untested or untapped markets
Establish a unique brand identity
Exceptional customer service
Exit strategy - figure out how to sell the business
Expand distribution channels
Expand market presence
Experiment with new products, services and business models
Experiment with new technologies, processes and methods
Extend brand to new products
Focus on a customer segment
Focus on a distribution channel
Focus on a geographic market
Focus on a product or service line
Focus on a target market or set of customer needs
Horizontal diversification – new products at same level of the value chain
Identify and target specific customer segments
Implement cost-saving technologies
Implement environmentally-friendly practices
Implement new processes
Improve brand image
Improve operational efficiency
Improve product and service quality
Improve product design
Improve the close-rate for sales
Improve the customer journey
Improve visual brand identity
Incentives for customer referrals
Increase brand recognition
Increase customer engagement through digital channels
Increase economies of scale
Increase promotion efforts
Influencer marketing
Internal branding
Introduce productivity tools
Joint ventures
Launch advertising campaigns
Launch or improve loyalty programs
Leverage new technologies
Manage and improve employee performance
Manage and improve partner performance
Move towards greater operational maturity e.g. implement automation and internal controls
Open innovation – open up your efforts to innovate to gain community support and adoption
Optimize digital marketing efforts
Optimize pricing strategies for different segments
Optimize the marketing mix - product, price, promotion and place
Outsource non-core functions
Outsource to access expertise and technology
Outsource to focus on core competencies
Partnerships to cross-promote products and services
Partnerships to expand market reach
Partnerships to jointly develop new products and services
Partnerships to reduce risk
Partnerships to share research and development costs
Partnerships to share resources and knowledge
Personalize the customer experience
Premium versions of products and services
Price leadership – lowest price on market
Product research and development
Provide seamless customer service across channels
Rationalize business processes
Reduce operating costs
Reduce overhead expenses
Reduce unit costs
Reduce waste
Reposition existing products
Retrenchment – cut things that aren’t working
Revenue diversification
Sales campaigns and contests
Social media marketing
Solving customer problems with a win-win approach
Tailor products and services to meet specific needs
Target products to serve changing customer needs or perceptions
Targeted marketing campaigns
Test marketing – get new offers and products in front of customers
Transform your business model
Unique and valuable customer experience
Unique marketing and advertising
Unique product features
User innovation
Using sales teams to reduce customer churn
Using sales teams to upsell and cross-sell
Vertical diversification – moving up or down the value chain

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Bargaining Power
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Operational Efficiency
Plateau Effect
Point Of No Return
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Promotion Strategy
Razor And Blades
Relative Advantage
Resistance To Change
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy Failure
Strategy Monitoring
Strategy Risk
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
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Business Development

The common types of business development.

Business Goals

The common types of measurable business goal with examples.

Business Objectives

The common types of business objective.


A tactic is a plan to take advantage of opportunities or to manage risks as they happen.

Competitive Advantage

A few sources of competitive advantage for businesses.

Cost Strategy

The basic types of cost strategy with examples.

Global Business

An overview of global business with examples.

Growth Strategy

A list of common growth strategies.


The process of combining different parts of a business.

Process Improvement

An overview of process improvement.

Strategic Advantage

The definition of strategic advantage with examples.

Business Principles

A list of common business principles.

Communication Strategy

Examples of communication strategy documents.

Digital Transformation

The common types of digital transformation.
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