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What is Sale Above Advertised Price?

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Sale above advertised price is when a customer is attracted to a digital or retail location by a price that has been communicated but is unable to obtain that price. This is considered a poor ethical practice and may be prohibited by law in many jurisdictions.

Price Discrimination & Ethics

Marketers commonly engage in price discrimination strategies that seek to charge customers based on their willingness to pay. Such strategies may be completely ethical, such as a premium version of a product that is attractive to customers who are willing to pay more. In some cases, algorithmic pricing and other techniques that attempt to price based on data about a customer steps over the line and may be considered unethical.
Sale above advertised price can be used as an ethical guideline for pricing that states that once you show a customer a price, you can't charge them more.
Overview: Sale Above Advertised Price
Competition Law
The principle that once you show a customer a price for something, you can't charge them more.
Establishes a basis of trust in marketing communications such as advertising that is conductive to commerce and competition.
Related Concepts


This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Price Fixing
Cost-plus Pricing
Price Gouging
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
More ...
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Pricing Strategy

An overview of common pricing strategies.

Price Discrimination

A list of price discrimination strategies.

Price War

An overview of price wars.

Price Economics

A list of price economics principles and theories.

Premium Pricing

A definition of premium pricing with examples.

Penetration Pricing

A definition of penetration pricing with examples.

Variable Pricing

The definition of variable pricing with examples.

Channel Pricing

A definition of channel pricing with examples.

Supply And Demand

An overview of supply and demand with examples.

Value Pricing

The definition of value pricing with examples.


A few basic examples of compliance.

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Conflict Of Interest

A few examples of conflict of interest.

Independent Knowledge

A definition of independent knowledge with an example.

Segregation Of Duties

A definition of segregation of duties with examples.

Internal Controls

A definition of internal controls with examples.

Conformance vs Compliance

The difference between conformance and compliance.

Administrative Burden

A definition of administrative burden with examples.

Fair Competition

The definition of fair competition with examples.

Insider Information

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