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52 Examples of Qualitative Information

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Qualitative information is human generated information that is difficult to turn into numbers with any accuracy. This includes the most advanced of knowledge such as abstract concepts that are far beyond the mere measurement of things as numbers. As such, qualitative information is important to science, technology, engineering, social sciences, economics and business. The following are common examples of qualitative information.
Abstract Concepts
Algorithms
Attitudes
Audio Media
Beliefs
Books / Ebooks
Case Studies
Commentary
Conceptual Meaning
Critical Analysis
Debates
Descriptions
Diagrams
Direct Observation
Documents
Drawings
Emails
Emotions (descriptions of emotions)
Experiences
Expert Opinion
Films
First Principles
Focus Groups
Forum Posts
Historical Accounts
Hypotheses
Interviews
Journals / Diaries
Magazines
Messages
Music
Newspapers / News Articles
Non-verbal Communication
Norms
Opinions
Perceptions
Performance Art
Philosophies
Photographs
Qualitative Analysis
Questionnaires
Reviews
Social Media Posts
Speeches
Stories
Strategies
Symbols
Theories
Transcripts
Values
Video Media
Visual Expressions / Art

Detailed Examples

A scientist observes an animal in its natural habitat and makes notes.
An economist interviews consumers to capture information about how household purchasing decisions are made.
A video game player describes the personality of a non-player character in a forum post.
An urban planner talks to the people in a community to document their needs.
A physicist composes a thought experiment that leads to an important theory that is confirmed with quantitative data decades later.
An engineer develops a first principle for reliability engineering that is used to improve the safety of hundreds of products.
An artist expresses something about the human experience in a work that is viewed as a priceless artifact of humanity.
A writer develops a character that captures the popular imagination.
A business leader comes up with a strategy that is expressed in words that has great value to a firm.
A newspaper article from 1892 captures how people viewed gender norms at the time.
A science fiction film develops a idea that becomes an important social and political concept.
A psychology professor develops a model of human development that is documented with words and visual diagrams.

Notes

Humans operate at the level of qualitative information, particularly a system of abstract concepts known as language (e.g. most words are abstract concepts). As such, much of what occurs in a human society isn't well measured with numbers.

Digital vs Quantitative

Just because something can be digitized doesn't mean that it is quantitative. For example, you could digitize an image of the Mona Lisa but that doesn't mean that the meaning of the Mona Lisa can be understood with data processing and statistics.
Overview: Qualitative Information
Type
Definition
Human generated information that is difficult to turn into numbers with any accuracy.
Related Concepts

Primary Source

This is the complete list of articles we have written about primary source.
Data
Experiments
Primary Source
Qualitative Info
Research
Sensors
Statistics
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