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Sales metrics are standard ways to measure sales performance at the product, channel, customer, team or individual level. They are typically used to direct sales resources, plan and evaluate strategy, identify tactical wins, manage performance and compensation. The following are common sales metrics.
Account Penetration
Annual Contract Value
Annual Recurring Revenue
Attach Rate
Churn Rate
Contribution Margin
Conversion Rate
Cost Per Lead
Customer Acquisition Cost
Customer Lifetime Value
Customer Profitability
Gross Margin
Market Share
Penetration Rate
Price Premium
Quota Achievement Rate
Sales Conversion Rate
Sales Efficiency
Sales Volume
Share Of Wallet
Win Rate

Sales Metrics

This is the complete list of articles we have written about sales metrics.
Attach Rate
Market Share
Price Premium
Sales
Sales Analysis
Sales Metrics
Sales Strategy
Sales Tactics
Sales Volume
Win Rate
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Contribution Margin

A definition of contribution margin with an example calculation.

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