Hard selling | Pushing the customer to buy quickly. |
Soft selling | Taking time and establishing a sustained relationship with the customer. |
Call to action | Directly telling the customer to buy with commanding language. |
Nudges | Gentle suggestions designed to influence the customer. |
Assumptive close | Jumping to the conclusion that the customer has decided. |
Door in the face | An outrageously high initial price that makes the customer feel that the price they negotiate is a good deal. |
Foot in the door | A low price designed to establish a relationship with the customer. |
Humor close | Using light humor to half-suggest the customer close e.g. "so I can wrap it up now for you?" |
Reversal close | Taking the product away from the customer or implying they can't have it. |
Scarcity close | Implying that stock is running out. |
Urgency close | Implying that time is running out. |
Active silence | Using an uncomfortable silence to prompt the customer to take the next step. |
Alternative close | Giving the customer two choices of deal and asking them to choose. |
Direct close | Directly asking for the sale e.g. "so do we have a deal?" |
Trial close | Asking the customer to try the product with some commitment to buy after the trial period ends. |
Question close | Asking a question that would imply a close e.g. "what color do you want?" |
