Attach rate is the ratio of sales of a primary product to a related secondary product. It is a common marketing and sales metric that can be used to measure strategies and performance. The following are illustrative examples.
UpsellingThe number of travel accessories sold in the luggage section of a department store relative to the number of luggage sets sold. If 100 luggage sets and 23 travel accessories are sold in a week the attach rate can be calculated as:attach rate = (23 / 100) x 100 = 23%
Razors & BladesThe number of razor blades sold relative to the number of razors. If a product sells 1 million razors and 5 million blades in a year the attach rate can be expressed as:attach rate = (5,000,000/1,000,000) x 100 = 500%
Products & ServicesThe ratio of product sales and related services. If a car manufacture sells 200,000 cars in a month and 100,000 extended service plans the attach rate is:attach rate = (100,000/200,000) x 100 = 50%
Products & ProductsA coffee shop sells 500 cups of coffee in a day and 100 food items.attach rate = (100/500) x 100 = 20%
Services & ServicesA movie theatre sells 100 movie tickets and 50 snacks and beverage items.attach rate = (50/100) x 100 = 50%
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