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50 Types of Sales Channel

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A sales channel is a means of selling to customers. This differs from a distribution channel that includes a means of delivering your obligations to a customer. In other words, a sales channel is about closing sales. The following are common types of sales channel.
Affiliate marketing
Agents & brokers
App stores
Auctions
Bidding on contracts
Catalogs
Conferences
Customer referrals
Dealerships
Digital markets
Direct mail
Distributors
Door-to-door sales
Ecommerce platforms
Email marketing
Event concessions
Event marketing
Exhibitions
Facility concessions such as airport concessions
Farmers markets
Flagship locations
Flea markets
Franchises
Game platforms
Importers & exporters
In-game sales
Influencer marketing
Kiosks
Media platforms such as streaming media
Mobile apps
Outlet stores
Personal selling
Pop-up shops
Public & community markets
Resellers
Retail
Sales outsourcing
Sales partners
Sales teams
Showrooms
Social media platforms
Telemarketing
Trade shows
Value-added resellers
Vending machines
Virtual events
Virtual stores
Websites
Wholesalers
Yard sales

Personal Selling

Using a sales force to establish a network of customers and sell to them. Common in areas such as business-to-business sales.

Sales Outsourcing

Using a third party as a sales force.

Retail

Selling through physical locations such as a shop or product showroom.

Automated Retail

Automated retail such as self-service kiosks.

Ecommerce

Selling through digital channels such as a website, app or game.

Resellers

Firms that purchase your products and services to resell them such as sellers on an ecommerce platform.

White Label

Allowing your products and services to be branded by resellers.

Direct Marketing

Directly reaching out to prospective customers by telephone, mail, door-to-door or digital communication tools such as email.

Value Added Resellers

Firms that add something to your products and services. For example, a system integrator who installs, configures and customizes software for customers.

Original Equipment Manufacturer

A model whereby parts suppliers sell to manufacturers of a finished product.

Wholesale

Distributors that sell to retailers and ecommerce sellers.

Import & Export

Distributors in a foreign market that import products or local distributors that specialize in exporting products.

Agents

Agents are intermediaries who are authorized to represent you in a transaction. In some industries, sales are primarily driven by a network of agents who work on commission.
Overview: Sales Channels
Type
Definition
A means of selling to customers.
Related Concepts
Next: Distribution Channels
More about sales:
Account Management
Ambiguity Effect
Anchoring
Bargaining Power
Bias For Action
Bliss Point
Bogey
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Cross-Selling
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Excuses
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Influencing
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Opportunity
Overchoice
Personal Selling
Post-Sales
Presales
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Prospecting
Puffery
Remarketing
S&OP
Sales
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Upselling
Willingness To Pay
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Objection Handling

The definition of objection handling.

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A few examples of marketing distribution.

Marketing Channel

A list of common marketing channels.

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Showroom

An overview of product showrooms as a marketing strategy.

Channel Pricing

A definition of channel pricing with examples.

Channel Management

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