Formula
The formula for calculating a conversion rate:Conversion rate = (Number of conversions / # visitors) × 100
Example
A landing page has 100,000 visitors and this generates 1,200 leads.Conversion rate = 1200/100,000 × 100 = 1.2%Overview: Conversion Rate | ||
Type | ||
Definition | The percentage of customer visits that result in completion of a goal such as a sale. | |
Related Concepts |