|Overview: Conversion Rate|
|Definition||The percentage of customer visits that result in completion of a goal such as a sale.|
|Related Concepts||A/B TestingCustomer Acquisition Cost|
What is a Conversion Rate?
John Spacey, updated on January 03, 2017
A conversion rate is the percentage of customer visits that result in a purchase or other marketing goal such as a lead. It is a common metric for designing, tuning, testing, optimizing and evaluating marketing initiatives such as advertising or sales.
Marketing MetricsThis is the complete list of articles we have written about marketing metrics.
If you enjoyed this page, please consider bookmarking Simplicable.
Marketing MetricsA list of common ways to measure marketing results.
Business MetricsA list of common business metrics.
A definition of data-driven marketing with examples.
The common types of loyal customer.
A definition of recency with examples for sales, marketing and advertising.
The common types of active user metric.
An overview of active customers as a marketing metric.
The definition of marketing benchmark with examples.
Cost Per Lead
The formula for cost per lead with calculation examples.
An overview of marketing efficiency with calculation examples.
TopSimplicable is a modern encyclopedia that has been updated daily since 2010.
Business TheoryA list of interesting business theories.
Knowledge WorkA definition of knowledge work with examples.
Office PoliticsA list of social processes, absurdities and strategies related to office politics.
Product DevelopmentA guide to product development.
Types Of KnowledgeThe differences between types of knowledge.
Trough Of Sorrow
An overview of the trough of sorrow.
Business ModelsA list of common business models.
MarketingA list of key marketing strategies.
Competitive AdvantageA few sources of competitive advantage for businesses.
TrendingThe most popular articles on Simplicable in the past day.
New ArticlesRecent posts or updates on Simplicable. Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.