VisitorsConversion rate is occasionally measured in terms of total visitors to a location or website. Conversion rate = goal achievements / total visitors
LeadsIt is common for sales teams to measure conversion rate based on sales and leads.Conversion rate = number of sales / number of leads
OpportunitiesComplex sales teams may measure conversion rate in terms of opportunities.Conversion rate = number of sales / number of opportunities
As a PercentageConversion rate is commonly represented as a percentage by multiplying it by 100.
ExamplesA website has a goal of generating leads. They get 1000 visitors and generate 20 leads. The conversion rate is:Conversion rate = (20/1000) x 100 = 2%---A sales team has 900 leads in a quarter that result in 34 sales.Conversion rate = (34/900) x 100 = 3.78%---A complex sales team has 77 opportunities in a month that result in 22 sales.Conversion rate = (22/77) x 100 = 28.57%
|Overview: Sales Conversion Rate|
The percentage of visitors, leads or opportunities that achieve a goal such as a sale.