Account forecasting | Answering customer inquiries |
Building, sustaining and growing customer relationships | Consultative sales |
Cross-selling | Customer advocacy - pushing for change based on customer requests |
Customer analysis | Customer communications |
Customer success - measuring and improving your value to the customer | Handling billing inquiries / problems |
Identifying market issues | Identifying product / service issues |
Identifying sales opportunities | Improving the customer experience |
Increasing customer loyalty | Informing customers of problems that may impact them |
Monitoring quality of services | Providing customer service |
Providing product expertise / consulting | Reducing customer churn |
Reducing customer defection | Reporting customer / sales results and metrics |
Resolving customer problems | Share of wallet |
Single point of contact for customer inquiries | Supporting market research efforts |
Supporting sales efforts such as campaigns | Supporting the account decision making process |
Upselling |
| Overview: Account Management | ||
Type | ||
Definition | The post-sales process of managing customer relationships. | |
Related Concepts | ||
