Research
Discovering and developing knowledge.Problem Space
Defining your goals and objectives.Preserving Ambiguity
Avoiding assumptions early in the creative process. For example, a problem space that makes no assumptions about the solution.Constraints
Imposing constraints such as a creative vision. Well-defined constraints may stimulate creativity.Brainstorming
Allowing a large number of ideas to flow out without validation.Incubation
Allowing time for ideas to come to you. For example, going for a walk when you are stuck.Divergent Thinking
Exploring ideas and challenging conventional thinking.Convergent Thinking
Finding the "right" answer to a problem. For example, finding a design that meets a requirement.Abstraction
Thinking about things in general as opposed to specific terms.First Principles
Thinking about things in terms of basic principles that you hold to be true.Thought Experiment
Developing analogies to simplify complex problems.Idea Screening
Evaluating early stage ideas with a realistic or pessimistic viewpoint. Most creative processes generate a large number of ideas and then eliminate a large number of ideas such that few remain.Experiments
Quickly and cheaply testing ideas.Concept Testing
Testing high level ideas such as a creative vision.Proof of Concept
Developing artifacts for more detailed testing of a concept. For example, developing a poster for a brand concept that you can put in front of a target market.Prototypes
Building a prototype of a design or solution. For example, a prototype of a new product design that can be used in a variety of tests.Creative Feedback
Asking for feedback. For example, a product development team that asks lead users for feedback based on ideas, concepts and prototypes.Creative Control
Assigning creative control to a single person such as a creative director to avoid design by committee.Charrette
An intensive period of team work before a deadline. Commonly used to describe the effort involved in finishing a creative work product.Overview: Creative Processes | ||
Type | ||
Definition | An approach to producing things are are new and original. | |
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