Define the ProblemHow you frame the problem changes the entire creative process. | Redefine the ProblemRevisit the problem definition as required. Creativity isn't a sequential process. |
Challenge AssumptionsIdentify and challenge assumptions. | Optimistic FlowBrainstorm in an optimistic way without critical analysis. |
Conceptual BlendingCombining two seeming opposites to see what happens. | Defensive PessimismValidate generated ideas in a pessimistic way with critical analysis. |
Reverse BrainstormingBrainstorm how things could go wrong with a strategy, plan, decision or design. | Collaborative CreativityGenerate ideas in a constructive way as a group. |
Creative ControlNever make creative decisions as a group. Assign clear creative control to one person. | Creative IntuitionThe observation that some people just seem to have a creative spark they can’t explain in words. |
Creative DirectionInvesting creative control in an individual with a track record of success with creative projects and decisions. | Analogical ThinkingUse analogies to simply the complex. |
Creativity of ConstraintsConstraints may push you to find a more creative solution. | Risk Taking CultureCultivate an environment where calculated risk taking is rewarded and reasonable failures are understood. |
Fail WellExperiment often and design experiments to fail safe, cheap and quick. | Throwaway PrototypesBuild cheap prototypes to test ideas. |
Evolutionary PrototypesBuild advanced and refined versions of future products. | FlowFocus for long periods of time to achieve creative flow. |
CharrettesSit in a room as a group until a work product is done. | Unconscious ProcessingTake a break and allow your mind to process hard problems. |
Creative TensionGroups that argue may be more creative than groups that work to maintain group harmony. | Breaking RoutinesBreak groups out of their routine to increase creativity. |
Systems ThinkingConsider unintended consequences of change to complex systems. | Cognitive FlexibilityListen to others and be open minded even when you think they are wrong. |
Rabbit HolesFollow tangents of curiosity. | Engaged ImmersionEngage users, customers and the culture surrounding your products or industry. |
First PrinciplesUse foundational principles to guide your thinking. |
