Define the ProblemHow you frame the problem changes the entire creative process.
Redefine the ProblemRevisit the problem definition as required. Creativity isn't a sequential process.
Challenge AssumptionsIdentify and challenge assumptions.
Optimistic FlowBrainstorm in an optimistic way without critical analysis.
Conceptual BlendingCombining two seeming opposites to see what happens.
Defensive PessimismValidate generated ideas in a pessimistic way with critical analysis.
Reverse BrainstormingBrainstorm how things could go wrong with a strategy, plan, decision or design.
Collaborative CreativityGenerate ideas in a constructive way as a group.
Creative ControlNever make creative decisions as a group. Assign clear creative control to one person.
Creative IntuitionThe observation that some people just seem to have a creative spark they can’t explain in words.
Creative DirectionInvesting creative control in an individual with a track record of success with creative projects and decisions.
Analogical ThinkingUse analogies to simply the complex.
Creativity of ConstraintsConstraints may push you to find a more creative solution.
Risk Taking CultureCultivate an environment where calculated risk taking is rewarded and reasonable failures are understood.
Fail WellExperiment often and design experiments to fail safe, cheap and quick.
Throwaway PrototypesBuild cheap prototypes to test ideas.
Evolutionary PrototypesBuild advanced and refined versions of future products.
FlowFocus for long periods of time to achieve creative flow.
CharrettesSit in a room as a group until a work product is done.
Unconscious ProcessingTake a break and allow your mind to process hard problems.
Creative TensionGroups that argue may be more creative than groups that work to maintain group harmony.
Breaking RoutinesBreak groups out of their routine to increase creativity.
Systems ThinkingConsider unintended consequences of change to complex systems.
Cognitive FlexibilityListen to others and be open minded even when you think they are wrong.
Rabbit HolesFollow tangents of curiosity.
Engaged ImmersionEngage users, customers and the culture surrounding your products or industry.
First PrinciplesUse foundational principles to guide your thinking.