A carpenter redesigns their work process to make it safer. | A chief executive officer develops a new business model that transforms an industry. |
A costume designer / artist adopts a new material to meet the needs of a film. | A craftsperson develops a new method that refines their work. |
A customer service representative often comes up with an inventive way to solve intractable problems for the customer. | A designer develops a product that is 6x more usable than anything else on the market. |
A doctor considers the unique symptoms, lifestyle and health history of a patient to diagnosis a condition missed by other doctors. | A manager develops the talent in an employee that others have dismissed as incompetent due to their poor communication skills. |
A network security expert develops an architecture that is far more secure than the prevailing best practice. | A pastry chef pairs two flavors that were thought to clash to create a popular new dessert. |
A politician crafts a proposal that will serve their constituents while also being appealing to the political opposition such that it has a good chance to be accepted and implemented. | A researcher develops a thought experiment that eventually leads to a major discovery. |
A salesperson thinks about the character of each customer and adapts their style and approach to each individual. | A teacher develops a new activity that helps kids to grasp a difficult concept. |
A writer develops a twist in a story that delights readers / audiences. | An administrator finds a way to get buggy software to work so that they can complete a task. |
An architect develops uniquely resilient buildings using mostly natural materials that are unusually safe in a disaster such as an earthquake. | An entrepreneur ignores the conventions of their industry because they see a new way to better serve customers. |