A-Z Popular Blog Sales Search »
Closing Techniques

Sales Goals

Account Management

Distribution Channels

15 Examples of Sales Risks

 , updated on
Sales risk is the potential for sales failures. This includes risks associated with an opportunity, account or broad risks that impact your entire pipeline. The following are common types of sales risk.

Lead Qualification

Failure to disqualify poor quality leads. For example, leads that are in financial distress that result in failure to close or failure to pay.


Spending significant resources on an opportunity that is low probability due to factors such as internal budget approvals.

Product Knowledge

Mistakes in engaging the customer that make closing difficult. For example, slips that make it seem that you don't have much experience in the customer's industry.


A proposal that isn't as high quality as the competition resulting in loss of a deal. For example, a proposal that is rejected by the customer because it doesn't conform to an RFP.

Objection Handling

Poor objection handling resulting in failure to close.


A negotiation that fails to close a deal. For example, misreading customer motivation.


Financial risks such as a price that is lower than your likely costs to fulfill your obligations to the customer.

Customer Relationships

Customer churn due to factors such as competition or customer service issues.


Losing top performing salespeople to a competitor who then attract your customers to competing products.


Low morale due to sales quotas and targets that are perceived as unfair.

Sales Channels

Channel conflicts such as a sales team that ends up competing with value added resellers of their product.


An economic downturn or recession that results in customers freezing new spending.

Regulations & Taxes

New regulations or tax structures that result in declining sales. For example, introduction of a special tax for real estate purchases by foreigners.

Customer Needs

Shifting customer needs and perceptions that result in less demand for your product. For example, a technology product that is initially hyped that enters a period of customer disillusionment.

Competitive Risk

Competition is a risk at the opportunity, account and product level. For example, an innovative competitor can result in the perception that your product is out-of-date.
Overview: Sales Risk
Definition (1)
The potential for sales failures.
Definition (2)
Potential events or conditions that result in the failure to meet a sales objective or goal.
Related Concepts


This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Bargaining Power
Bias For Action
Bliss Point
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Personal Selling
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.


An overview of sales with examples.

Customer Motivation

A list of common customer motivations.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.


The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.

Sales Strategy

A list of sales strategies.


A definition of upselling with examples.

Lead Generation

The common types of lead generation.

Sales Objectives

The common types of sales objective.

Solution Selling

A guide to solution selling.

Sales Model

The common types of sales model.

Sales Analysis

An overview of sales analysis with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Sales Quota

An overview of sales quotas.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map