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Creative direction is the management of creative processes such as design, communications, media production and entertainment. This typically involves:
Creative VisionDeveloping an overall mood, tone, look & feel and message that unifies creative works.Client RelationshipsPitching ideas to clients and managing expectations such that they are happy with results.Managing relationships with stakeholders such as executives, business units, partners and creative teams.
Making the final call on creative decisions to achieve creative vision and avoid creative compromise such as design by committee.Creative OutputDirectly creating things such as a design or brand concept.Orchestrating creative processes.Cultivating team culture such as norms, expectations and shared experiences. Setting goals and managing the performance of creative teams.Establishing environments, tools and processes that allow teams to be productive. Creative PartnersManaging creative partners.Influencing and motivating to overcome creative obstacles such as red tape.|
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Creativity
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Examples of the creative process.
The definition of ars longa, vita brevis.
A list of creative industries.
An overview of the motley crew principle.
A definition of idea generation with examples.
An overview of knowledge capital with examples.
A definition of creative block with examples.
A definition of creative tension with examples.
A definition of intellectual diversity with examples.
A comprehensive guide to design.
An overview of color theory.
The difference between layout and composition.
The difference between modeless and contextual user interfaces explained.
A list of common types of design.
The steps in a design process.
The common types of design quality.
A definition of universal design with examples.
A definition of sensory design with examples.
An overview of emotional design.
The definition of elegance with examples.
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