Reputational Issues
Lost revenue due to reputational and brand image issues.
Quality Issues
Revenue impact of low quality such as poor reviews that cause low sales.
Customer Impact
The impact of a poor customer experience such as requiring customers to migrate to a new version of your service.
Pricing Impact
The impact of higher prices on demand and customer churn.
Outages
Lost sales due to downtime of a service, location or facility.
Incidents
Lost sales or damaged reputation due to incidents such as a cybersecurity incident.
Failures and Low Performance
The impact of low performance such as a high rate of stock-outs that indicates poor inventory management.
Business Disruption
The impact of major business disruptions such as political instability.
Supply Chain Disruptions
The revenue impact of supply chain issues.
Market Change
The impact of increased competition such as a price war.
Technological Change
Technological change that influences demand for your products.
Cost Impact
The impact of higher costs that you may have to pass to customers.
Change Change
Changing customer perceptions, needs and attitudes can be revenue impacting.
Social Change
The impact of social change such as demographics or social issues related to your business.
Regulatory Impact
The impact of new regulations or compliance issues.
Mergers & Acquisitions
The revenue impact of major structural changes to an organization.
Strategy
The revenue impact of strategies such as retrenchment that can include a large decline in revenue.
Positive Impacts
The term revenue impact can also refer to a positive outcome of a change such as a performance, quality or customer service improvement. The following are common improvements that are typically recognized as having a positive revenue impact.Generating increased demand. | Improving ratings, reviews and customer satisfaction. |
Improving conversion rates. | Increasing your sales win rate. |
Reducing customer churn. | Increasing customer loyalty. |
Reducing returns and complaints. | Increasing brand recognition and awareness. |
Improving reputation and brand image. | Gaining market share. |
Business expansion such as new locations. | Business performance such as a low stock-out rate |
External factors such as the failure of a competitor |
