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Business expansion is business growth that is achieved by expanding the scope of your products, services or distribution. This can be achieved organically by investing in your business or inorganically by external means such as acquisitions.
Acquisitions | Backward integration | Co-branding initiatives | Distribution partnerships | Entering new industries | Expanding your sales team | | Franchising | Geographic expansion | Horizontal expansion | International expansion | Joint ventures | Licensing agreements | Mergers | New channels such as a mobile app | New products | New retail locations | New services | Product line extension | Sales partnerships | Vertical expansion |
CounterexamplesGrowing revenue by improving your existing marketing, sales, products and services is growth but isn't viewed as expansion.Sales and promotions | Improving quality | Improving customer experience | Improving conversion rate | Improving customer loyalty | Increasing sales win rate |
More about business expansion:
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