Pretending to be conducting market research when your goal is to sell something.
Also Known As
Selling under the guise of research
What is Sugging?
John Spacey, updated on November 15, 2016
Sugging is pretending to be conducting market research such as a survey when you're really just trying to sell a product. It is considered an unethical practice by a wide variety of industry groups and trade associations. Sugging may be a compliance issue in some jurisdictions. Sent electronically, it is widely considered spam.
Business EthicsThis is the complete list of articles we have written about business ethics.
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A list of issues and principles related to business ethics.
Two legal concepts that commonly collide.A few examples of conflict of interest. An overview of fiduciary duty. An overview of the precautionary principle.
The primary elements of professional conduct.The definition of accountability with examples.
Examples of common business and personal values.
The definition of agency with examples.
The definition of gaming the system with examples.A few basic examples of compliance.
A definition of independent knowledge with an example.
A definition of segregation of duties with examples.A definition of internal controls with examples.
The difference between conformance and compliance.
A definition of administrative burden with examples.
The definition of fair competition with examples.The definition of insider information with examples.
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