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What is Sugging?

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Sugging is pretending to be conducting market research such as a survey when you're really just trying to sell a product. It is considered an unethical practice by a wide variety of industry groups and trade associations. Sugging may be a compliance issue in some jurisdictions. Sent electronically, it is widely considered spam.
Overview: Sugging
Type
Marketing Ethics
Compliance
Definition
Pretending to be conducting market research when your goal is to sell something.
Also Known As
Selling under the guise of research
Related Concepts
Compliance
Business Ethics
Marketing Ethics
Market Research

Business Ethics

This is the complete list of articles we have written about business ethics.
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Business Ethics

A list of issues and principles related to business ethics.

Trade Secrets vs Right To Know

Two legal concepts that commonly collide.

Conflict Of Interest

A few examples of conflict of interest.

Fiduciary Duty

An overview of fiduciary duty.

Precautionary Principle

An overview of the precautionary principle.

Professional Conduct

The primary elements of professional conduct.

Accountability

The definition of accountability with examples.

Values

Examples of common business and personal values.

Agency

The definition of agency with examples.

Gaming The System

The definition of gaming the system with examples.

Compliance

A few basic examples of compliance.

Independent Knowledge

A definition of independent knowledge with an example.

Segregation Of Duties

A definition of segregation of duties with examples.

Internal Controls

A definition of internal controls with examples.

Conformance vs Compliance

The difference between conformance and compliance.

Administrative Burden

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