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top   »  marketing   »  marketing ethics   »  sugging

What is Sugging?

 , November 15, 2016
Sugging is pretending to be conducting market research such as a survey when you're really just trying to sell a product. It is considered an unethical practice by a wide variety of industry groups and trade associations. Sugging may be a compliance issue in some jurisdictions. Sent electronically, it is widely considered spam.
Overview: Sugging
TypeMarketing Ethics
Compliance
DefinitionPretending to be conducting market research when your goal is to sell something.
Also Known AsSelling under the guise of research
Related ConceptsCompliance
Business Ethics
Marketing Ethics
Market Research

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