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top   »  governance   »  business ethics   »  sugging

What is Sugging?

 , updated on November 15, 2016
Sugging is pretending to be conducting market research such as a survey when you're really just trying to sell a product. It is considered an unethical practice by a wide variety of industry groups and trade associations. Sugging may be a compliance issue in some jurisdictions. Sent electronically, it is widely considered spam.
Overview: Sugging
Type
Marketing Ethics
Compliance
Definition
Pretending to be conducting market research when your goal is to sell something.
Also Known As
Selling under the guise of research
Related Concepts
Compliance
Business Ethics
Marketing Ethics
Market Research

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