AmbitionThe principle that you will be fiercely competitive and driven.
Strive to be the best.
PersistenceA statement that you will not be easily discouraged but will push through challenges.
Never give up.
UrgencyThe principle that you will not find excuses to slow things down but will rather find ways to do things surprisingly fast.
Maintain a sense of urgency and work to speed.
VisionLeading such that you pave a way that many follow.
Define the future.
ChangeAcceptance of change and rejection of resistance to change.
Change faster than the competition.
StabilityA pledge to maintain fidelity with the past.
Live the tradition.
GoodThe unambiguous principle that you will have an overwhelmingly positive impact on the world.
Make the world a better place for everyone.
StewardshipResponsible stewardship of resources.
Do no harm to air, water, soil or ecosystems.
Global ResponsibilityThinking beyond your community to make the world a better place.
Do everything in a sustainable manner in order to make the future better for planet, people and stakeholders of our company.
TransparencyThe principle that you freely and openly share information.
Work to openly give stakeholders the information they need.
EqualityThe principle that you do not discriminate.
Do not treat people differently based on their race, appearance, age, gender, religion, belief, disability, family status, pregnancy or sexual orientation.
MeritocracyThe principle that opportunity and reward are based on an individual's merits as opposed to factors such as who they know.
Opportunity and reward are merit based.
CompassionSympathy for the misfortune of others and a drive to help those who need it.
Always help those in need.
DiversityThe principle that diversity has value. This can include both intellectual diversity and diversity of background.
Include and collaborate with people of diverse backgrounds, cultures and beliefs.
Openly, candidly and bravely explore ideas and handle criticism positively.Civility is a demonstration of respect for people and society.
Afford everyone respect and personal courtesy, even if you strongly disagree with them.
PolitenessThe principle that you remain polite in the face of stress, disrespect and insult.
Take the high road and remain professional and polite.
CandorCandor is the quality of being open and honest in communication.
We communicate with candor and do not hold back valuable information or criticism.
TeamworkEncouraging people to work together productively.
Work together as a team and avoid negative politics.
RecognitionRecognizing the talents and successes of others.
We take time to celebrate successes and recognize talented contributors.
Risk TakingEmbracing calculated risk taking.
Experiment, challenge and take worthy risks.
Risk ManagementThe principles that risks be identified, analyzed and treated.
Identify and manage risk.
ResilienceResilience is the design of systems, services and infrastructure to withstand to stresses. A resilient design prevents risks before they can even be identified. As such, resilience can be orders of magnitude more valuable than a reactive risk management stance.
Design for resilience.Design thinking is the use of design to solve problems that aren't traditionally viewed as design.
We solve most problems with design.
FailureA principle such as fail well that deals with failure and how to bravely experiment without taking large risks.
Fail cheap, safe, quick and often.
We build things that rarely break.
QualityQuality is the real value of something to a customer, business or end-user.
Quality is always our top priority.
CostThe principle that you not waste money.
Constantly eliminate unnecessary cost.Creativity is the development of non-obvious value.
Work with creativity and passion to find leaps forward.
AccessibilityDesigning things to be accessible for as many people as possible including people with disabilities.
If it's not a pleasure to use, it's not worth shipping.
Customer NeedsA dedication to serving customer needs.
Solve problems for the customer.
Health & SafetyPrioritizing the health and safety of employees, customers and communities above all else.
LearningThe pursuit of learning and personal growth.
Take time to learn, develop and grow.
MasteryMastery is the pursuit of perfection in an art, domain or profession. This requires discipline and time.
CommunicationCommunication related principles such as the use of plain language.
Communicate with clear, succinct language.
ListeningPrinciples that call for devoting your full attention to someone when they are speaking.
Listen with intent to understand.
AccountabilityThe principle that you make decisions bravely and take responsibility for both failure and success.
Promptly make the best decision possible and stand by results.
We base analysis on an honest weighting of all available evidence.
HumilityPrinciples that ask for humility.
Maintain a healthy fear of forces that have the power to disrupt your plans.
TrustThe principle that you place trust in people and give them the benefit of doubt.
Trust by default.
AuthenticityValues related to not faking anything.
Own it, deserve it.
CustomerAffording special respect to your customers and focusing your efforts on their needs.
The customer is always right.
ConfidentialityPrinciples related to confidentiality and privacy.
Respect the customer's right to privacy.
InnovationThe pursuit of innovation.
We aggressively seek leaps forward.
ImprovementPrinciples related to regular improvement.
Improve, measure, improve again in quick cycles.
We work with intensity and focus.
GreatnessThe principle that you will fight mediocrity and complacency.
Good isn't good enough.
ProductivityProductivity is the amount you produce in an hour of work.
EfficiencyEfficiency is the output you get for a unit of input.
Push to reduce waste.Time management values may be an embrace of a time management technique or a general principle to use time wisely.
Find ways to do more with the time you are given.
CompetitionValues related to competitive spirit.
Winning isn't a sometimes thing; it's an all the time thing.
~ Vince Lombardi
SimplicityPrinciples related to keeping things as simple as possible.
ComplexityAn embrace of complexity that has value.
IntegrityPrinciples related to morals such as honesty and fairness.
Avoid doing what you would blame others for doing.quality of life, happiness and self-fulfillment.
Do that which will make you happy with yourself.
NotesThe values above are examples and are not consistent as a set.Any similarity between the list above and published corporate values are coincidental.
|Overview: Core Values|
Intractable principles that are adopted by a society, culture, organization, group or individual to guide strategy, policy, decision making and action.