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How The World Became Fiction

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And those who were seen dancing were thought to be insane by those who could not hear the music.
― Friedrich Nietzsche
How the True World Finally Became a Fiction is the idea proposed by Friedrich Nietzsche that myth and storytelling are of greater influence on modern society than direct experience of reality. The idea suggests that we may doubt our senses when it conflicts with fiction.
The theory can be extended to the common business observation that the story and culture surrounding a brand can be more important than physical realities such as product durability. It can also explain the tendency for ideas in science fiction to eventually become reality.
Overview: How The World Became Fiction
The idea that fiction has more influence on culture than reality.
Fiction as a source of innovative ideas.
The importance of storytelling to areas such as marketing, organizational culture and influencing.
The phrase "How the True World Finally Became a Fiction" is the title of a chapter in the Twilight of the Idols, or, How to Philosophize with a Hammer by Friedrich Nietzsche published in 1889.
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