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Internalization vs Compliance

 , updated on January 01, 2017
Internalization and compliance are two ways that people accept strategies, policies and ideas. Internalization is when people accept an idea because they believe it. Compliance is when people choose not to resist an idea even if they think its wrong or unfair.
For example, if a government introduces a new type of business tax it may be likely that most businesses disagree with the tax but choose to comply due to the authority and power of the state. In other cases, people may internalize certain policies of a government. For example, people may agree with the need for taxation to support public services such as roads and hospitals.
Strategies that are widely internalized are more likely to be successful than those that achieve mere compliance. For example, employees may be more motivated to achieve a strategy that they really believe in. Compliance without internalization easily becomes active or passive resistance.
Overview: Internalization vs Compliance
TypeInfluence
Internalization DefinitionBelieving in a strategy or idea.
Compliance DefinitionAdhering to a strategy or idea, even if you believe it's mistaken or unfair.
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