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3 Examples of Touching Base

 , updated on September 05, 2017
Touching base is a communication tactic that involves contacting someone simply to maintain the relationship. The term implies a conversation that has no specific purpose or goal that is conducted just to be friendly. Touching base keeps the lines of communication open and may lead somewhere productive. The following are illustrative examples.

Management by Walking Around

Management by walking around is a leadership technique that involves being highly visible to all staff. For example, an executive who stops by to talk to teams on an unscheduled and informal basis. Considered a good way to stay grounded in operational realities.

Sales

It is common practice for sales people to touch base with customers and opportunities on a regular basis to maintain the relationship.

Influencing

A job candidate who is waiting for a call from a prospective employer calls them to "touch base." They use the occasion to gently make it clear they have other offers and need an answer soon.
Overview: Touching Base
Type
Definition
A conversation that has no important goal that is conducted just to be friendly.
Etymology
An loose analogy to baseball. For example, a player who is leading off is in danger of being tagged out if they don't touch base.
Related Concepts

Communication

This is the complete list of articles we have written about communication.
Action Plan
Ad Hominem
Analogy
Barriers
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Building Trust
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Devils Advocate
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Nudge Theory
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Self Monitoring
Hypothetical Question
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Informal Comm.
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Interactive Media
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Mass Comm.
Media
Media Studies
Networking
Nonverbal Comm.
Open-Ended Question
Overcommunication
Persuasion
Shared Meaning
Small Talk
Social Comm.
Social Cues
Strategic Comm.
Tag Question
Tagline
Target Audience
Thought Experiment
Tone Of Text
Touching Base
Understatement
View From Nowhere
Word Of Mouth
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