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3 Examples of Touching Base

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Touching base is a communication tactic that involves contacting someone simply to maintain the relationship. The term implies a conversation that has no specific purpose or goal that is conducted just to be friendly. Touching base keeps the lines of communication open and may lead somewhere productive. The following are illustrative examples.

Management by Walking Around

Management by walking around is a leadership technique that involves being highly visible to all staff. For example, an executive who stops by to talk to teams on an unscheduled and informal basis. Considered a good way to stay grounded in operational realities.

Sales

It is common practice for sales people to touch base with customers and opportunities on a regular basis to maintain the relationship.

Influencing

A job candidate who is waiting for a call from a prospective employer calls them to "touch base." They use the occasion to gently make it clear they have other offers and need an answer soon.
Overview: Touching Base
Type
Definition
A conversation that has no important goal that is conducted just to be friendly.
Etymology
An loose analogy to baseball. For example, a player who is leading off is in danger of being tagged out if they don't touch base.
Related Concepts

Communication

This is the complete list of articles we have written about communication.
Action Plan
Ad Hominem
Analogy
Barriers
Anticipating Objections
Body Language
Building Trust
Business Comm.
Candor
Comm. Process
Criticism
Civil Inattention
Devils Advocate
Direct Language
Comm. Channels
Discourse
Comm. Complexity
Dumbing Down
Comm. Context
Echo Chamber
Comm. Design
Explanation
Comm. Issues
Face-to-Face
Gatekeeping
Comm. Objectives
Ground Rules
Comm. Plan
High Context
Comm. Problems
Jargon
Labeling
Comm. Skills
Listening
Comm. Style
Low Context
Consensus Building
Media Bias
Medium
Message Framing
Methods
Digital Comm.
Moot Point
Noise
Non-Example
Nudge Theory
External Comm.
Objectivity
Plain Language
Feedback
Positive Criticism
Formal Comm.
Rationale
Rhetorical Question
Self Monitoring
Hypothetical Question
Storytelling
Informal Comm.
Verbal
Information Design
Interactive Media
Internal Comm.
Mass Comm.
Media
Media Studies
Networking
Nonverbal Comm.
Open-Ended Question
Overcommunication
Persuasion
Shared Meaning
Small Talk
Social Comm.
Social Cues
Strategic Comm.
Tag Question
Tagline
Target Audience
Thought Experiment
Tone Of Text
Touching Base
Understatement
View From Nowhere
Word Of Mouth
More ...
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