CredentialsCredentials such as a software developer with a computer science degree from a well known university.
ExperienceExperiences that are relevant to a situation. For example, a sailing instructor who has sailed around the world with many interesting stories to tell.
ReliabilityA track record of doing what you promise and of being right about things.
QualityA work that speaks for itself. For example, a chef that earns instant credibility with the quality of her work.
PerformancePerformance that speaks for itself such as a jazz musician who earns instant credibility with his peers by playing well.
FidelityFaithfulness and loyalty such as a financial advisor who always represents the best interests of clients.
PrecisionPrecision in work and communications. For example, a news article that states a firm "grew top line revenue at 47% last year" as opposed to stating a firm is "growing crazy fast."
EvidenceOffering evidence to support your advice. For example, a doctor who prints out a study for a patient to read.
AccuracyThe correctness of work and communications. For example, an email that doesn't have any factual, spelling or grammatical errors.
ProcessFollowing a process. For example, scientists are expected to strictly adhere to the scientific method as a fundamental basis of credibility.
Confidence & ConvictionDisplays of confidence and conviction such as an investment advisor who follows their own advice. norms that people associate with your profession. For example, a doctor with a proper office.
CultureImmersion in a culture such as a chef at a Japanese restaurant in Texas who was born in Japan, spent significant time there or who is a member of the Japanese American community.
DiligenceMaking an appropriate level of effort to get things right. For example, a newspaper that fact checks all articles.
EmpathyShowing that you care such as a doctor who appears to be sympathetic such that you believe they have thoroughly considered their advice.
CharismaPersonal presence such as a company CEO who easily influences and motivates the people around them.
Visual AppealVisual appeal such as a magazine that is well designed. The physical appearance of people is also known to influence perceptions of credibility. For example, a person might be perceived as having an "honest face."
Social StatusSocial status such as the people you know. For example, a consultant with many professional connections.public speaker.
ArgumentThe ability to defend your positions when challenged.authority such as an individual with a high position in a respected organization.
Street CredThe ability to gain respect from those closest to the situation. For example, a social science professor known for her theories on poverty who actually goes out and volunteers in poor communities on the weekend such that she gains respect amongst the communities that she theorizes about.
The degree of belief and trust ascribed to a person or entity.