FactsBasing analysis on facts. Where there is uncertainty, using what you do know as your basis. This implies that you verify information using credible sources. Cognitive biases are patterns of illogical thought. Being able to identify and eliminate biases in your thought processes improves objectivity by making your interpretations more accurate and truthful.
EmotionSetting aside your feelings about a situation, person or topic. For example, a reporter who covers a government policy that makes them emotional without letting this influence the story.
DramaOverdramatizing things harms objectivity because it exaggerates the truth. For example, a CEO who suggests that her firm will completely dominate an industry within a few years when this is highly unlikely. It is common to exaggerate for some type of personal gain or simply to be more interesting.
FairnessCarefully considering relevant perspectives and viewpoints without rushing to judgement or taking sides. For example, a reporter who considers the posibility that an accused could be innocent.
NeutralityNot pushing an agenda such as a political viewpoint or cause that you care about. For example, a moderator in an election debate who isn't trying to get one side elected.
ProcessFollowing a diligent process to get at the truth as opposed to taking easy shortcuts. For example, a scientist who strictly follows the scientific method.
The pursuit of truth in communication and decision making.
A viewpoint that cares only for the truth.