Business why are traditionally known as mission statements and are produced by most large to mid-sized businesses.
AccessProviding more people with access to something that tends to be exclusive such as education.
AestheticsPursuit of style and compelling designs.
AuthenticityBeing truly immersed in your product such that you're not doing things just for the money.
CommunicationHelping customers to communicate / collaborate / cooperate.
CommunityTo address community issues or provide infrastructure or services that benefit a community.
Competitive AdvantageProducing a competitive advantage for your customers.
ConnectednessCreating social connectedness, inclusion and belonging.
Cost & PriceMaking things cost efficient and affordable for the customer.
Customer ExperienceCustomer experience such as a restaurant that exists to cook up delicious food.
Customer NeedsBetter serving a customer need than the competition.
Customer ProblemsSolving customer problems.
Customer SuccessHelping customers to achieve a goal.
Cutting EdgeProducing the most advanced product available at a point in time.
EmotionAppeals to emotion such as claims that you will "inspire."
EmployeesTo be a good place to work.
Environmental ImpactTo reduce the environmental impact of an industry.
Environmental IssuesHelping to solve an environmental issue.
Epic ExperienceCreating deeply meaningful or thrilling experiences.
FutureLeading an industry to define the future of that industry.
HealthProviding health and wellness related things such as wholesome food.
High StandardsDoing things more diligently than the competition.
Human ExperienceOffering some element of the human experience such as entertainment.
Human PotentialHelping customers to reach their potential in areas such as creativity.
Human SpiritTo represent or encourage some element of the human spirit such as trust.
IndividualismTo treat the customer as an individual with unique needs and perspectives.
InformationInforming customers or educating them.
InventionPursuit of research and development / vague claims about innovation.
LifestyleHelping the customer to achieve a lifestyle.
LuxuryTo deliver high status and/or indulgent experiences.
Made HereMaking things domestically or locally that are usually imported.
MarketsCreating markets / reaching markets.
MaterialsThe quality of ingredients and materials. For example, a furniture maker that is obsessed with wood quality.
PerformanceProducts or services that outperform the competition.
PrinciplesLiving up to a set of moral or ethical principles.
ProductivityHelping customers do more with time.
Professional StandardsProfessional standards such as a real estate agent who does their due diligence and doesn't bend the truth.
QualityTo deliver superior quality.
Quality of LifeImproving the lives of customers.
ReputationTo earn a good reputation such as a hotel that exists to earn a reputation for superior hospitality.
Safety & SecurityReducing safety and security risks for customers.
ServiceSuperior customer service / service experience.
ShareholdersDelivering value for investors such as profits and low risk.
SimplicityMaking something complex more simple.
SocialAddressing a social issue.
Social StatusProducing some type of social status such as conspicuous consumption.
TailoringAccommodating the customer / personalizing / customizing.
TraditionSustaining some legacy or tradition such as craft production.
TransformationPushing for industry wide change.
Unmet NeedsMeeting an unmet customer need such as a medication for a previously untreatable condition.
UsabilityBeing the product or service that is most pleasing to use.
ValueBetter value for money than your competitors.
VisionAchieving some stated vision of the future.
|Overview: Business Why|
A statement of the purpose of a business.
A statement of why a business has value to stakeholders, particularly customers.