top » talent » personal development » purpose » why statement » business why

52 Examples of a Business Why

John Spacey, September 25, 2022

A business why is a statement of the purpose of a business. Many businesses are operated primarily for profit such that why statements often focus on a value proposition to customers -- why would the customer choose you? It is also common for why statements to profess a passion for a social or environmental issue or to make vague claims about making life better. The following are common examples of a business why based on analysis of hundreds of mission statements.

Access Providing more people with access to something that tends to be exclusive such as education.	Aesthetics Pursuit of style and compelling designs.
Authenticity Being truly immersed in your product such that you're not doing things just for the money.	Communication Helping customers to communicate / collaborate / cooperate.
Community To address community issues or provide infrastructure or services that benefit a community.	Competitive Advantage Producing a competitive advantage for your customers.
Connectedness Creating social connectedness, inclusion and belonging.	Cost & Price Making things cost efficient and affordable for the customer.
Customer Experience Customer experience such as a restaurant that exists to cook up delicious food.	Customer Needs Better serving a customer need than the competition.
Customer Problems Solving customer problems.	Customer Success Helping customers to achieve a goal.
Cutting Edge Producing the most advanced product available at a point in time.	Emotion Appeals to emotion such as claims that you will "inspire."
Employees To be a good place to work.	Environmental Impact To reduce the environmental impact of an industry.
Environmental Issues Helping to solve an environmental issue.	Epic Experience Creating deeply meaningful or thrilling experiences.
Future Leading an industry to define the future of that industry.	Health Providing health and wellness related things such as wholesome food.
High Standards Doing things more diligently than the competition.	Human Experience Offering some element of the human experience such as entertainment.
Human Potential Helping customers to reach their potential in areas such as creativity.	Human Spirit To represent or encourage some element of the human spirit such as trust.
Individualism To treat the customer as an individual with unique needs and perspectives.	Information Informing customers or educating them.
Invention Pursuit of research and development / vague claims about innovation.	Lifestyle Helping the customer to achieve a lifestyle.
Luxury To deliver high status and/or indulgent experiences.	Made Here Making things domestically or locally that are usually imported.
Markets Creating markets / reaching markets.	Materials The quality of ingredients and materials. For example, a furniture maker that is obsessed with wood quality.
Performance Products or services that outperform the competition.	Principles Living up to a set of moral or ethical principles.
Productivity Helping customers do more with time.	Professional Standards Professional standards such as a real estate agent who does their due diligence and doesn't bend the truth.
Quality To deliver superior quality.	Quality of Life Improving the lives of customers.
Reputation To earn a good reputation such as a hotel that exists to earn a reputation for superior hospitality.	Safety & Security Reducing safety and security risks for customers.
Service Superior customer service / service experience.	Shareholders Delivering value for investors such as profits and low risk.
Simplicity Making something complex more simple.	Social Addressing a social issue.
Social Status Producing some type of social status such as conspicuous consumption.	Tailoring Accommodating the customer / personalizing / customizing.
Tradition Sustaining some legacy or tradition such as craft production.	Transformation Pushing for industry wide change.
Unmet Needs Meeting an unmet customer need such as a medication for a previously untreatable condition.	Usability Being the product or service that is most pleasing to use.
Value Better value for money than your competitors.	Vision Achieving some stated vision of the future.

Business why are traditionally known as mission statements and are produced by most large to mid-sized businesses.

Overview: Business Why
Type	Why Statement
Definition (1)	A statement of the purpose of a business.
Definition (2)	A statement of why a business has value to stakeholders, particularly customers.
Related Concepts	Why Statement » Mission Statements » Stakeholders »