AccountabilityWork to make things a success but recognize and own failure. | AuthenticityBe real, candid and honest. |
BusinessProduce a superior product at a reasonable price to capture markets and build a stellar reputation. | ChangeLead the change of the day. |
CommunicationListen with intent to understand and consider words carefully. | CompetitionRaise the bar and expect more of yourself than the competition. |
ConservationVolunteer to help protect critical habit for the Green Sea Turtle. | CreativityCreate fashions that are original, stylish and commercially successful. |
CulturePursue art, music, language learning and cultural immersion. | CustomerWork closely with the customer beginning product design through to the entire customer experience. |
DecisionsMake reasonable decisions that look at both data and the human side of each issue. | EmotionPursue deep emotion and emotional well-being. |
EnvironmentPush for higher emission standards for ____. | Epic ExperiencePursue travel, new experiences and adventure. |
ExcellenceIf it's worth doing, it's worth doing well. | FailureRecognize failure and seek value in it. |
FamilyPrioritize family in all ways including time, attention and resources. | FinancialControl cost and get value for money. |
Golden RuleTreat others as you would like to be treated. | Health & WellnessExercise, eat well, sleep well and try to reduce stress. |
HumorMake people happy by embracing light humor and small kindnesses. | LearningBe curious and pursue knowledge. |
LifestylePrioritize work, health, family and a socially and culturally rich life. | PeopleLike people, try to see their good side and don't be quick to judge. |
Personal ResilienceSideline negativity and don't sweat the small stuff. | PerspectiveMaintain humility in success and enthusiasm in failure. |
PoliticsEngage, debate and cooperate without becoming negative or overly emotional. | PragmatismWork in realistic, cooperative and adaptive ways to get things done. |
ProductDevelop revolutionary designs that transform _____. | ProfessionMaster my profession and work to build credibility and relationships in my industry. |
RedemptionDon't let your worst moments define you -- change, make amends and move on. | ResearchPursuit of understanding based on diligent and transparent research that is of value to the scientific community. |
Rights & FreedomsLive and let live, respect the rights and freedoms of others and demand the same in return. | Risk-takingTake calculated and managed risks that are likely to pay off. |
SocialBuild relationships and treat others with respect and reciprocity. | Social IssuesWork to provide food and educational support to those living in poverty. |
StrategyPlay the long game, cultivate strengths and positions of value. | TeamSupport others, provide opportunities and build others up. |
Time ManagementWork to do more with less time. | TraditionPreserve tradition and value the past. |
TranscendenceLive in gratitude for the small wonders of life. | WealthEarn, save and invest to build and sustain wealth. |
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