
Branding & Promotion
Increasing market share by promoting products and improving brand awareness.Innovation & Product Development
Developing products to increase market share or enter new markets.Sales & Distribution
Improving sales by expanding or improving sales operations and distribution partnerships. For example, a firm might find distribution partners to sell products in a new territory.Customer Relationships
Improving customer experience to increase customer lifetime value.Operations
Bottom-line growth can be improved by reducing costs through operational efficiency. Market share can be improved by providing a service that is higher value than the competition. For example, a delivery service that is more reliable than the competition may gain market share.Overview: Organic Growth | ||
Type | ||
Definition (1) | An increase in revenue that is driven by a firm's internal business capabilities | |
Definition (2) | A calculation of revenue growth that excludes the revenue contributed by recent mergers and acquisitions. | |
Related Concepts |