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5 Examples of Organic Growth

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Organic growth is an increase in revenue that is driven by a firm's business capabilities in areas such as marketing, innovation and operations. The term is meant to exclude growth obtained by buying or merging with other companies. In some cases, a firm looks like it is growing because it is acquiring smaller firms but its core business is actually in decline. The following are examples of organic growth.

Branding & Promotion

Increasing market share by promoting products and improving brand awareness.

Innovation & Product Development

Developing products to increase market share or enter new markets.

Sales & Distribution

Improving sales by expanding or improving sales operations and distribution partnerships. For example, a firm might find distribution partners to sell products in a new territory.

Customer Relationships

Improving customer experience to increase customer lifetime value.

Operations

Bottom-line growth can be improved by reducing costs through operational efficiency. Market share can be improved by providing a service that is higher value than the competition. For example, a delivery service that is more reliable than the competition may gain market share.
Overview: Organic Growth
Type
Definition (1)
An increase in revenue that is driven by a firm's internal business capabilities
Definition (2)
A calculation of revenue growth that excludes the revenue contributed by recent mergers and acquisitions.
Related Concepts

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Arbitrage
Automation
Bargaining Power
Benchmarking
Bespoke
Branding
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Mergers
Modernization
Operational Efficiency
Plateau Effect
Point Of No Return
Positioning
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Product-as-a-Service
Productivity
Promotion Strategy
Prototypes
Razor And Blades
Relative Advantage
Resistance To Change
Retrenchment
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy
Strategy Failure
Strategy Monitoring
Strategy Risk
Tactics
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
Win-Win
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