Adapting to changing customer needs | Adapting to technological change |
Advertising campaigns | Attending conferences |
Automating work e.g. scripts | Bookkeeping |
Brand development e.g. logo | Budget planning and tracking |
Business banking | Business experiments e.g. restaurant tries new menu items |
Business operations - e.g. shipping products | Business planning |
Business registration | Community engagement |
Competitive analysis | Content / video marketing |
Conversion optimization | Cost optimization |
Cross-promotion partnerships | Customer analysis |
Customer feedback | Customer loyalty programs |
Customer service | Customer support |
Developing an online presence | Developing and maintaining a company handbook |
Developing business cards and promotional materials | Developing partnerships |
Developing products | Direct marketing e.g. email / mail |
Distribution partnerships | Establishing policies and procedures |
Event marketing | Exit strategy - planning to sell / exit business |
Financial analysis | Financial planning |
Geographic expansion | Handling complaints |
Handling returns | Implementing business processes |
Implementing technologies and tools | Improving packaging |
Improving products and services | Improving service environments e.g. restaurant interior |
Improving the customer experience | Industry networking |
Learning and education e.g. acquiring new skills as a business owner | Licenses and permits |
Local marketing | Maintaining technologies and tools |
Managing customer relationships | Managing employees |
Managing inventory | Managing partners and suppliers |
Market diversification - new target markets | Market research |
Obtaining insurance | Online advertising |
Performance reviews | Pricing |
Product demonstrations | Product positioning |
Promotional partnerships | Purchasing inventory and supplies |
Recording expenses | Recording sales transactions |
Recruiting employees | Referral marketing |
Responding to customer inquires | Responding to reviews |
Risk management - e.g. diversification | Sales |
Sales promotions | Scheduling |
Securing financing and refinancing | Social media marketing |
Strategy planning - e.g. swot analysis | Taxes |
Testimonials and customer reviews | Trade shows |
Training employees | Using data to optimize business and discover opportunities |
