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13 Types of Business Growth

 , October 05, 2018
Business growth is an increase in the gross or net revenue of a business. Growth is commonly a primary goal of a business that provides motivation to invest, innovate and improve. The following are the common types of business growth.

Market Penetration

Increasing your share of a market by improving quality, reducing prices or increasing your brand recognition and image.

New Geographies

Increasing your distribution to new regions or countries.

New Channels

Increasing your distribution to new channels such as retail, ecommerce or vending machines.


Increasing your selling prices by improving quality or perceived quality using branding techniques. For example, an organic cosmetic company that increases its average price by 30% by improving products and packaging.

Share of Wallet

Selling more to your existing customers as opposed to looking for new customers. For example, a consulting firm that is able to double revenue while at the same time cutting the number of total customers. This typically involves careful relationship management and focus on customer satisfaction.

New Business Models

Inventing a completely new market that didn't previously exist with an innovative product or service. This is difficult to do but allows you to take an early lead in a market with no competition. For example, the introduction of the first highly usable smart phone essentially represented a new market for electronics.

Market Expansion

Selling the same product to a different market. For example, a consumer products company that sells organic soap begins to sell to businesses and governments by repacking the soap for use in public locations such as schools.


Entering a completely new industry in which you do not currently operate. For example, a restaurant chain that opens up a hotel.

Horizontal Integration

Offering new products at the same level of the supply chain in which you currently operate. For example, a manufacturer that decides to manufacture a new line of products.

Vertical Integration

Offering new products or services at a different level of the supply chain. For example, a food manufacturer that begins to farm its own ingredients.


Buying another company adds their revenue to yours. This is a type of inorganic growth because it doesn't create new revenue but simply transfers revenue from one firm to another.


Putting money into a firm that you do not control can increase revenue in terms of dividends and capital gains that may be recognized as revenue.

Productivity & Efficiency

Reducing costs by improving productivity and efficiency can result in net revenue growth.


An increase in gross revenue is known as top-line growth and an increase in net revenue is known as bottom-line growth.
Overview: Business Growth
DefinitionAn increase in the gross or net revenue of a business.
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