The DifferenceAn end goal is a goal that skips to your final target without any consideration of how you'll get there. For example, a salesperson may have an end goal to increase their sales by 150% in the coming year. End goals aren't actionable in themselves and serve as inspirational targets. Concrete goals are a means of achieving end goals. They include plans to take specific actions or begin to establish a new habit. For example, a salesperson might have a concrete goal to routinely call customers a month after their purchase to see if they have any questions or concerns. Such a goal is a plan to establish a habit that achieves end goals such as improving relationships with customers.
|Concrete Goals vs End Goals|
An actionable plan to do something or establish a new routine.
A desired future outcome.
Establishing a habit. Developing a product.Learning and development.
A revenue target for a year.A future career path.The ambition to retire comfortably.