The Difference
An end goal is a goal that skips to your final target without any consideration of how you'll get there. For example, a salesperson may have an end goal to increase their sales by 150% in the coming year. End goals aren't actionable in themselves and serve as inspirational targets. Concrete goals are a means of achieving end goals. They include plans to take specific actions or begin to establish a new habit. For example, a salesperson might have a concrete goal to routinely call customers a month after their purchase to see if they have any questions or concerns. Such a goal is a plan to establish a habit that achieves end goals such as improving relationships with customers.| Concrete Goals vs End Goals | ||
Concrete Goals | End Goals | |
Definition | An actionable plan to do something or establish a new routine. | A desired future outcome. |
Examples | Establishing a habit.
Developing a product.Learning and development. | A revenue target for a year.A future career path.The ambition to retire comfortably. |
