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55 Examples of Market Needs

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Market needs are the demands and requirements of a target market. Identifying valuable customer needs that you can fulfill better than the competition is a basic element of business planning and product development. If you're a small firm, you ideally want to find needs that are unmet by current offerings that represent a large enough market to meet your sales targets. The following are common examples of market needs.
Accessibility
Adventure
Affordability
Belonging
Colors
Comfort
Communication
Compatibility
Connectivity
Convenience
Cultural Experiences
Customization
Durability
Efficiency
Emotional Needs
Energy
Entertainment
Environmental Responsibility
Experiences
Fair Terms
Features
Functionality
Hygiene
Identity
Independence
Information
Language Needs
Leisure
Look & Feel
Mobility
Nourishment
Performance
Personal Development
Privacy
Professional Development
Quality
Quality of Life
Recreation
Relaxation
Reliability
Risk Reduction
Safety
Security
Self-Expression
Social Needs
Social Responsibility
Social Status
Socialization
Specific Ingredients
Specific Materials
Styles
Time-saving
Transportation
Trustworthiness
Wellness

Overview

Market needs are functions, features, experiences, preferences and perceptions that create value for products and services from the perspective of a target market. For example, a homeowner who requires wooden kitchen counters that are durable and scratch resistant.

Summary

Market needs are things that customers require or expect of products or services. It is common for customers to search for something they have in mind and not be able to find it because it doesn't exist exactly as they imagined it. If businesses can identify these holes in the market, some of them may be valuable.

Customer Needs

This is the complete list of articles we have written about customer needs.
Availability
Branding Guide
Comfort
Consumer Attitudes
Customer Issues
Customer Needs
Customer Success
Customer Wants
Customers
False Needs
High Quality
Latent Need
Market Fit
Market Needs
Market Research
Niche
No-brand Brand
Pain Points
Positioning
Privacy
Quality Of Life
Risk
Subcultures
Tacit Needs
Usability
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Customer Needs

A list of common types of customer needs with examples.

High Quality

An overview of high quality with examples.

Product Quality Examples

An overview of product quality with examples.

Target Audience Examples

An overview of target audience with examples.

Service Features

A list of common service features.

Product Features Examples

A list of common product features.

Customers

Examples of common types of customers.

Customer Pain Points

An overview of customer pain points with examples.

Consumer Attitudes

An overview of consumer attitudes with examples.

Purchase Decisions

An overview of purchase decisions with examples.

Customer Experience

An overview of customer experience with examples.

Customer Feedback

Common types of customer feedback.

Brand Perception

The common types of brand perception.

Customer Outcomes

An overview of customer outcomes with examples.

Consumer Issues

An overview of consumer issues with examples.
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