Achievement & success | Adventure & exploration |
Avoiding problems, returns and post-purchase regret | Beauty |
Being respected & admired | Cleanliness |
Color preferences | Comfort |
Conservation of effort | Convenience |
Creative expression | Cultured living |
Curiosity | Doing the best for children |
Doing the best for pets | Duty & responsibility |
Empowerment & control | Entertainment |
Escapism | Family togetherness |
Fear of missing out | Following in the steps of role-models |
Friendly service | Health & well-being |
Helping others | High quality experiences such as gourmet food |
Hygiene factors | Increasing productivity |
Independence & freedom | Indulgent experiences |
Intellectual stimulation | Legacy building |
Love and belonging | Making friends |
Making intelligent choices | Making logical decisions based on data |
Minimalism & frugality | Nature experiences |
Nostalgia & sentimentality | Novelty |
Outcompeting others | Patriotism |
Physical activity | Play |
Prestige | Professional advancement |
Pursuit of fashion | Pursuit of happiness |
Pursuit of hobbies | Recognition & validation |
Recreation & leisure | Reliability |
Risk avoidance | Risk-taking & courage |
Romance | Safety |
Saving money | Saving the environment |
Saving time | Security |
Self-esteem & confidence | Self-expression |
Simplicity & plain styles | Social acceptance |
Social influence | Social status |
Stability | Style |
Taste | Thirst for learning |
Tradition & heritage | Uncertainty avoidance |
Usability | Variety |
Virtue signaling |
