Luxury Goods & Charity
Conspicuous consumption is most often associated with luxury fashion, automobiles and jewelry. However, the term includes any highly visible display of wealth. For example, high profile contributions to charity can also be considered conspicuous consumption. The ultimate example of this is creating a charitable foundation in one's own name. Giving to charity in secret is more likely to have noble motivations than charity-for-publicity arrangements.Conspicuous Conservation
Conspicuous conservation is the theory that customers choose highly visible sustainable brands or green products such as bicycles because it conveys a social signal that they're a good person.| Overview: Conspicuous Consumption | ||
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Definition | Spending motivated by a desire to make wealth visible. | |
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