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Conservation of effort is the desire to complete goals with as little energy as possible. It is a common human motivation that explains the power of convenient products and services to attract customers.Laziness vs EfficiencyIt is common for society to value energy, optimism and enthusiasm. Conservation of effort is largely viewed as laziness that isn't productive. This isn't necessarily fair as those with a strong motivation to conserve effort may engaging in steps such as careful planning that improves efficiency. The drive and ability to find efficient approaches is important in areas such as software development.
Convenience vs CultureThe drive to purchase the cheapest and most convenient products results in a race to the bottom whereby quality is cut and products become commoditized and uninspired. |
Type | | Definition | The desire to minimize effort. | Value | Products and services that make life easier for customers tend to sell.A desire to make things easier drives innovation and efficiency. | Related Concepts | |
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The common types of product involvement.
The common types of social status.
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