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Consumer attitudes are how a person thinks and feels about market offerings at a point in time. This includes how people feel about purchases, products, services, brands, customer experiences and spending in general. Consumer attitudes are situational. For example, a person may be risk-taking for fashion purchases and risk-adverse about technology purchases. The following are common examples of consumer attitudes.
Adventurous | Adverse to big business | Analytical | Anti-consumerist | Brand-adverse | Brand-conscious | Confident | Confused | Convenience-seeking | Critical | Curious | Devoted | Disappointed | Disillusioned | Dissatisfied | Envious | Environmentally-conscious | Ethical | Experience-seeking | Fear of missing out | Fearful | Fears post-purchase regret | Health-conscious | Impatient | Impulsive | Indifferent | Indulgent | Infatuated | Loyal | Luxury-adverse | Luxury-seeking | Minimalist | Nostalgic | Novelty-seeking | Practical | Pragmatic | Prefers easy choices | Prefers exclusivity | Prefers local sourcing | Prefers personal attention | Price insensitive | Price sensitive | Prioritizes privacy | Progressive | Prudent | Quality-oriented | Rational | Resentful | Reserved | Resistant to change | Responsible | Risk-adverse | Risk-taking | Safety-conscious | Satisfied | Security-conscious | Seeks authenticity | Seeks unique products | Selective | Self-reliant | Skeptical | Snobby | Socially-conscious | Status-conscious | Technology-adverse | Technology-enthusiast | Traditional | Trusting | Value-conscious | Variety-seeking |
OverviewConsumer attitudes are commonly measured in surveys by economists, brands and market researchers. For example, the important business metric customer satisfaction is a measurement of consumer attitudes. Economists use the well known metric consumer confidence as a gauge of economic conditions.Next: Consumer Behavior
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