Adventurous | Adverse to big business |
Analytical | Anti-consumerist |
Brand-adverse | Brand-conscious |
Confident | Confused |
Convenience-seeking | Critical |
Curious | Devoted |
Disappointed | Disillusioned |
Dissatisfied | Envious |
Environmentally-conscious | Ethical |
Experience-seeking | Fear of missing out |
Fearful | Fears post-purchase regret |
Health-conscious | Impatient |
Impulsive | Indifferent |
Indulgent | Infatuated |
Loyal | Luxury-adverse |
Luxury-seeking | Minimalist |
Nostalgic | Novelty-seeking |
Practical | Pragmatic |
Prefers easy choices | Prefers exclusivity |
Prefers local sourcing | Prefers personal attention |
Price insensitive | Price sensitive |
Prioritizes privacy | Progressive |
Prudent | Quality-oriented |
Rational | Resentful |
Reserved | Resistant to change |
Responsible | Risk-adverse |
Risk-taking | Safety-conscious |
Satisfied | Security-conscious |
Seeks authenticity | Seeks unique products |
Selective | Self-reliant |
Skeptical | Snobby |
Socially-conscious | Status-conscious |
Technology-adverse | Technology-enthusiast |
Traditional | Trusting |
Value-conscious | Variety-seeking |
Overview
Consumer attitudes are commonly measured in surveys by economists, brands and market researchers. For example, the important business metric customer satisfaction is a measurement of consumer attitudes. Economists use the well known metric consumer confidence as a gauge of economic conditions.
