A peak experience is an event that is memorable, unique, exhilarating or deeply moving. The search for peak experiences is a common human motivation. People may view peak experiences as accomplishments that are important to their identity. Alternatively, peak experiences may simply bring joy and excitement that can be addictive.
MarketingThe search for peak experiences is a common customer motivation that is critical to industries such as travel, entertainment and sports. In such industries, exhilarating or moving experiences are commonly featured in advertising and product offerings. A tent offers the possibility of a deeply moving connection with nature. A running shoe offers an athlete a chance to exceed their limits. A vacation package offers rare moments of vitalizing culture experience.Brands may also attempt to associate more mundane products with peak experiences. A cafe could spark romantic moments. A cup of tea could be present during a particularly memorable conversation with your grandmother. A credit card could help you purchase tickets to a rare and exhilarating event.
Leadership, Influencing & Organizational CultureThe desire for peak experiences is commonly used to influence as a leadership technique. People want their careers to be exhilarating and meaningful. For example, a leader may sell a project as being a challenging opportunity to change the world.
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