A peak experience is an event that is memorable, unique, exhilarating or deeply moving. The search for peak experiences is a common human motivation. People may view peak experiences as accomplishments that are important to their identity. Alternatively, peak experiences may simply bring joy and excitement that can be addictive.
MarketingThe search for peak experiences is a common customer motivation that is critical to industries such as travel, entertainment and sports. In such industries, exhilarating or moving experiences are commonly featured in advertising and product offerings. A tent offers the possibility of a deeply moving connection with nature. A running shoe offers an athlete a chance to exceed their limits. A vacation package offers rare moments of vitalizing culture experience.Brands may also attempt to associate more mundane products with peak experiences. A cafe could spark romantic moments. A cup of tea could be present during a particularly memorable conversation with your grandmother. A credit card could help you purchase tickets to a rare and exhilarating event.
Leadership, Influencing & Organizational CultureThe desire for peak experiences is commonly used to influence as a leadership technique. People want their careers to be exhilarating and meaningful. For example, a leader may sell a project as being a challenging opportunity to change the world.
This is the complete list of articles we have written about marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of common customer motivations.
An overview of fear of missing out.
An overview of curiosity drive.
An overview of conservation of effort.
The common types of needs analysis.
The common types of product involvement.
The common types of social status.
A definition of impulse buying with examples.
The definition of status seeking with examples.
The definition of customer behavior with examples.
An overview of customer experience with examples.
Why satisfaction metrics work so well.
A definition of customer expectations with a few examples.
An overview of customer satisfaction with examples.
An overview of customer perceptions with examples.
The common types of internal branding.
A definition of experience sampling with examples.
A list of common types of customer needs with examples.
The primary types of service quality.
A definition of end-user with examples.
A definition of experience economy with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.