A-Z Popular Blog Top Search »
Sustainability
 Advertisements
Related Guides

What is Conspicuous Conservation?

 , May 09, 2016 updated on December 20, 2017
Conspicuous conservation is the theory that consumers see green products as a status symbol that suggests altruism. In some cases, green products are more expensive meaning that they can also represent a type of economic status symbol. For example, if someone says "I only drink eco-friendly coffee" it may have connotations that they are both altruistic and wealthy.
The idea of conspicuous conservation is a potential way to motive consumers to switch to environmentally friendly products, services and practices.
Overview: Conspicuous Conservation
TypeSustainability
Marketing
DefinitionThe theory that consumers see green products as a status symbol that suggests altruism and wealth.
OriginA play off the words "conspicuous consumption", a term for the consumption of luxury goods out of a desire for social status.
Related ConceptsGreenwashing
Sustainable Design
Deconstruction vs Demolition

Sustainability

This is the complete list of articles we have written about sustainability.
Adaptive Reuse
Biochar
Broken Window Fallacy
Carbon Concrete
Cascading Failure
Circular Economy
Cities
CO2 Per Capita
Coal Power
Comparative Risk
Creeping Normality
Cultural Lag
Deconstruction
Deep Water Cooling
Dematerialization
Disaster Preparedness
District Heating
Do No Harm
Do Nothing Farming
Dollar Voting
Downcycling
Durability
Economic Bad
Efficiency
Electric Boat
Embodied Energy
Environmental Issues
Environmental Justice
Environmental Problems
Existential Risk
Farm Robots
Fruit Bagging
Future-Proofing
Global Change
Global Issues
Global Warming
Green Facade
Green Facades
Green Industry
Green Roof
Green Walls
Greenwashing
Happiness Index
High-Speed Rail
Human Scale
Jevons Paradox
Keyhole Garden
Land Footprint
Light Pollution
Living Street
Market Failure
Missing Market
Moral Hazard
Natural Capital
Natural Resources
Nearly Car Free
Noise Pollution
Ocean Plastic Cleanup
Outside Context Problem
Overconsumption
Parts
Passive Design
Point Of No Return
Pollution
Polyculture
Precautionary Principle
Product Transparency
Quality Of Life
Race To The Bottom
Rainwater Harvesting
Resilience
Resilient Cities
Reusability
Reuse
Safety By Design
Slow Design
Slow Movement
Smart Glass
Social Responsibility
Soft Engineering
Sunlight Transport
Superabundance
Sustainability
Sustainable Design
Sustainable Economics
Sustainable Lighting
Sustainable Materials
Tactical Urbanism
Upcycling
Urban Density
Urban Design
Urban Heat Island
Waste Is Food
If you enjoyed this page, please consider bookmarking Simplicable.
 

Existential Risk

An overview of existential risk.

Precautionary Principle

An overview of the precautionary principle.

Comparative Risk

A definition of comparative risk with examples.

Energy Efficiency

The common types of energy efficiency.

External Stakeholders

The definition of external stakeholder with examples.

Economic Bad

Common examples of an economic bad.

Win-Lose

The definition of win-lose with examples.

Marketing

A list of things that marketers do.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map