Commercial
The user is looking to buy something or sign up for a service. For example, a search query such as "presents for Father's Day."Commercial Research
A user is conducting research that is commercially relevant such as planning a project or business strategy. For example, "sales automation platforms."Problem Solving
A user has a problem they are trying to solve. For example, "computer feels hot and crashes."Personal Research
A user is conducting research out of personal interest that may lead to commercial relationships. For example, a fashion enthusiast is interested in what's going on at fashion week and discovers an interesting new brand.Media Research
A media creator such as a blogger or video producer is researching a topic that may lead to publicity for a brand, technology, topic or issue.School Research
A student is doing research for a school project. For example a search query such as "the impact of technology on culture."Entertainment
The user is looking for entertainment. For example "cute funny cats."| Overview: User Intent | ||
Type | ||
Definition | The goal of a person at a particular moment in time. | |
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