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Store management is the practice of managing a retail location including elements such as staffing, day-to-day operations, marketing, customer experience and inventory. Store managers are commonly responsible for revenue, costs, brand alignment, customer experience and compliance. This can be a complex role that involves the following areas.
Brand Representation | Clearance & Markdowns | Closing Process | Community Outreach | Competitor Analysis | Complaint Handling | Cross-selling Initiatives | Customer Engagement | Customer Experience | Customer Feedback | Customer Service | Expense Control | Financial Reporting | HR Compliance | Health & Safety | Inventory Analysis | Inventory Audits | Inventory Control | Inventory Forecasting | Inventory Management | Inventory Turnover | Local Marketing | Loss Prevention | Loyalty Programs | Merchandising | Obsolete Inventory Management | Opening Process | Order Processing | Ordering | Payment Handling | Performance Evaluations | Pricing Strategy | Product Launches | Promotional Campaigns | Promotional Events | Recognition & Rewards | Recruiting | Retail Operations | Returns & Exchanges | Sales Analysis | Sales Forecasting | Sales Monitoring | Sales Promotions | Security Measures | Service Standards | Shift Scheduling | Staff Management | Staff Morale | Staff Retention | Staff Supervision | Staff Training | Stock Counts | Stock Receiving | Stock Replenishment | Stock Rotation | Store Maintenance | Store Marketing | Upselling Initiatives | Vendor Management | Vendor Relations |
Retail OperationsThe day-to-day processes involved in operating a retail location such as opening, closing and managing a store budget.Store MarketingElements of marketing, marketing operations and sales that are often handled by store management such as merchandising, sales promotions and local marketing.Staff ManagementThe process of recruiting, onboarding and managing the retail employees at a location.Customer ExperienceManaging the in-store customer experience including everything from managing lines to handling complaints. This may be mostly delegated with store management focusing on service standards, service culture and performance.Inventory ManagementManaging the efficiency of your inventory including trying to maximize inventory turnover and working to reduce stockouts and inventory shrinkage.SummaryRetail management is the process of managing a retail location including day-to-day operations, store marketing, staff management, customer experience and inventory management. This requires a diverse set of skills from customer service acumen to managing a budget.Next: Retail Industry
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